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공익광고 효과추정을 위한 베이지안 구조 시계열 모델의 적용: 텔레비전 금연 캠페인의 인과효과 추정
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마혜현;
이병관
Article
Issue Date
2022
Citation
광고학연구, v.33, no.8, pp 7 - 30
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한국광고학회
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Anti-smoking campaign
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Bayesian structural time series
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Causal impact model
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