대학 교양체육 수업 참여자의 수업경험에 대한 특성이 수업신뢰, 구전수용 및 구전확산에 미치는 영향

Abstract

This study is aimed at inquiring into the relationship between class experience characteristics of college students who participate in college general physical education, and their acceptance of word of mouth, as well as spread of word of mouth, and concurrently to inquire into what role the class trust among these variables played. In order to achieve this research objective, this study selected 400 students who took the general physical education class during the fall semester in the 2014 school year conducted by the universities located in Seoul Metropolitan City, Gyeonggi-do Province, Chungcheong-do Province and Gangwon-do Province using purposive sampling of the research objects. Among the total 400 copies of collected samples, this study selected a total of 378 copies as final valid samples excepting 22 copies which were judged to be not appropriate for research; with these data, this study obtained the results as follows by conducting frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, simple & multi-regression analysis using PASW Ver. 18.0. First, it was found that class experience characteristics had a positive influence on class trust. Second, the research results revealed that class experience characteristics had a positive influence on acceptance of word of mouth and spread of word of mouth. Third, class trust was found to have a positive influence on acceptance of word of mouth, and spread of word of mouth.