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Introduction: Strategic thinking in marketing
- Authors
- Moon, Junyean
- Issue Date
- Oct-2013
- Publisher
- Elsevier BV
- Keywords
- Special section; Global Marketing Conference; Strategic thinking in marketing; Korean Scholars of Marketing Science
- Citation
- Journal of Business Research, v.66, no.10, pp.1697 - 1697
- Indexed
- SSCI
SCOPUS
- Journal Title
- Journal of Business Research
- Volume
- 66
- Number
- 10
- Start Page
- 1697
- End Page
- 1697
- ISSN
- 0148-2963
- Abstract
- This special section contains three articles which encompass content from presentations at the Global Marketing Conference by Korean Scholars of Marketing Science and Society for Marketing Advances, held in Tokyo, Japan in September 2010. Through a blind review process, six papers were accepted and presented at the "Strategic Thinking in Marketing" track of the conference, and all authors had the opportunity to revise their papers ahead of possible inclusion in this section. A separate round of double blind reviews resulted in these three articles. (C) 2012 Elsevier Inc. All rights reserved.
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Related Researcher
- Moon, Jun yean
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)