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KCI
체험마케팅의 세 가지 접근방법에 관한 이론적 고찰 및 연구동향
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이경렬
; 이경아
Article
Issue Date
2016
Citation
조형미디어학, v.19, no.4, pp.123 - 130
Publisher
한국일러스아트학회
KCI
온라인 환경에서의 브랜드자산의 영향요인으로서 체험에 관한 이론적 고찰
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이경렬
; 목양숙
Article
Issue Date
2011
Citation
조형미디어학, v.14, no.1, pp.181 - 190
Publisher
한국일러스아트학회
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