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KCI
새로운 광고마케팅 플랫폼으로서 소셜미디어의 확산과 활용실태
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이경렬
; 목양숙
Article
Issue Date
2011
Citation
조형미디어학, v.14, no.4, pp.151 - 160
Publisher
한국일러스아트학회
KCI
온라인 환경에서의 브랜드자산의 영향요인으로서 체험에 관한 이론적 고찰
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이경렬
; 목양숙
Article
Issue Date
2011
Citation
조형미디어학, v.14, no.1, pp.181 - 190
Publisher
한국일러스아트학회
KCI
뉴미디어광고에 대한 소비자 정보처리과정과 광고패러다임의 변화에 관한 탐색적 고찰 : 인터넷광고, 모바일광고, 양방향 TV광고, 그리고 페이스북광고를 중심으로
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이경렬
; 목양숙
Article
Issue Date
2012
Citation
조형미디어학, v.15, no.4, pp.109 - 118
Publisher
한국일러스아트학회
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