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뉴미디어광고에 대한 소비자 정보처리과정과 광고패러다임의 변화에 관한 탐색적 고찰 : 인터넷광고, 모바일광고, 양방향 TV광고, 그리고 페이스북광고를 중심으로
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이경렬
; 목양숙
Article
Issue Date
2012
Citation
조형미디어학, v.15, no.4, pp.109 - 118
Publisher
한국일러스아트학회
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Author
LEE, KYUNG YUL
1
목양숙
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Advertising paradigm
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New Media
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광고페러다임
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뉴미디어
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정보처리과정
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Korean
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kci
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