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KCI
소셜네트워킹을 통한 마케팅활동에서 각 개인의 성향에 따라 나타나는 커뮤니케이션 형태와 정보에 대한 인게이지먼트 - 트위터를 중심으로
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김현숙;
이경렬
Article
Issue Date
2011
Citation
광고연구, no.89, pp.122 - 154
Publisher
한국광고홍보학회
KCI
새로운 광고마케팅 플랫폼으로서 소셜미디어의 확산과 활용실태
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이경렬
; 목양숙
Article
Issue Date
2011
Citation
조형미디어학, v.14, no.4, pp.151 - 160
Publisher
한국일러스아트학회
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LEE, KYUNG YUL
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