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SNS 이용자들의 온라인 구전(eWOM) 행동에 영향을 미치는 요인에 관한 연구 개인적 특성, SNS 특성, 대인적 영향, 사회적 자본을 중심으로
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이시내;
이경렬
Article
Issue Date
2013
Citation
한국광고홍보학보, v.15, no.4, pp.273 - 315
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한국광고홍보학회
1
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Author
LEE, KYUNG YUL
1
이시내
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bonding social capital
1
bridging social capital
1
conformity
1
eWOM
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Facebook
1
homophily
1
informative influence
1
innovat ion
1
interpersonal influence
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normative influence
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