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옥외매체에서의 QR코드의 활용실태에 관한 연구
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이경렬
; 정만수
Article
Issue Date
2011
Citation
OOH광고학연구, v.8, no.2, pp.61 - 84
Publisher
한국OOH광고학회
OTHER
온라인 상의 체험의 유형화와 체험이 웹자산에 미치는 영향에 관한 연구 : 슈미트(Schmitt, 1999)의 총체적 체험이론을 중심으로
이경렬
; 김상훈
Article
Issue Date
2011
Citation
한국광고학회 2010 추계연차학술대회 논문집, v. , no. , pp.304 - 310
Publisher
한국광고학회
OTHER
광고효과에 영향을 미치는 광고커뮤니케이션 3요인 : 브랜드 친숙도, 메시지복잡성, 광고의 노블티를 중심으로
이경렬
Article
Issue Date
2010
Citation
추계연차학술세미나
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한국광고학회
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LEE, KYUNG YUL
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