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제품관여도 및 광고 크리에이티브 소구 방법에 따른 온라인 및 모바일 동영상 광고의 효과에 관한 연구
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박명진;
이경렬
; 이경아
Article
Issue Date
2017
Citation
조형미디어학, v.20, no.4, pp.108 - 118
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한국일러스아트학회
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