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모바일 메신저 광고의 속성 요인들이 광고효과에 미치는 영향에 관한 연구: 오락성, 정보성, 침입성을 중심으로
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Article
Issue Date
2021
Citation
커뮤니케이션학 연구, v.29, no.1, pp.177 - 196
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한국커뮤니케이션학회
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LEE, KYUNG YUL
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