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Price-matching guarantees: Influences on pricing strategy in a market with asymmetric firms
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Koh, Dong-Hee | - |
| dc.contributor.author | Moon, Junyean | - |
| dc.contributor.author | Schellhase, Ralf | - |
| dc.date.accessioned | 2021-06-23T06:24:34Z | - |
| dc.date.available | 2021-06-23T06:24:34Z | - |
| dc.date.created | 2021-01-21 | - |
| dc.date.issued | 2012-11 | - |
| dc.identifier.issn | 0148-2963 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/31754 | - |
| dc.description.abstract | This study analyzes the price effects of price-matching guarantees in a duopoly where consumers are heterogeneous with respect to firm loyalty, and a firm has more loyal customers than the other firm. The results show that equilibrium matching policy and pricing strategy depend on market conditions. Price-matching guarantees can result either in the form of price collusion or price discrimination. (C) 2011 Published by Elsevier Inc. | - |
| dc.language | 영어 | - |
| dc.language.iso | en | - |
| dc.publisher | Elsevier BV | - |
| dc.title | Price-matching guarantees: Influences on pricing strategy in a market with asymmetric firms | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Koh, Dong-Hee | - |
| dc.contributor.affiliatedAuthor | Moon, Junyean | - |
| dc.identifier.doi | 10.1016/j.jbusres.2011.02.039 | - |
| dc.identifier.scopusid | 2-s2.0-84867450680 | - |
| dc.identifier.wosid | 000311179300005 | - |
| dc.identifier.bibliographicCitation | Journal of Business Research, v.65, no.11, pp.1551 - 1557 | - |
| dc.relation.isPartOf | Journal of Business Research | - |
| dc.citation.title | Journal of Business Research | - |
| dc.citation.volume | 65 | - |
| dc.citation.number | 11 | - |
| dc.citation.startPage | 1551 | - |
| dc.citation.endPage | 1557 | - |
| dc.type.rims | ART | - |
| dc.type.docType | Article | - |
| dc.description.journalClass | 1 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | ssci | - |
| dc.description.journalRegisteredClass | scopus | - |
| dc.relation.journalResearchArea | Business & Economics | - |
| dc.relation.journalWebOfScienceCategory | Business | - |
| dc.subject.keywordAuthor | Price-matching guarantees | - |
| dc.subject.keywordAuthor | Price discrimination | - |
| dc.subject.keywordAuthor | Consumer loyalty | - |
| dc.identifier.url | https://www.sciencedirect.com/science/article/pii/S0148296311000725?via%3Dihub | - |
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Related Researcher
- KOH, DONG HEE
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)