Secure Incentives for Commercial Ad Dissemination in Vehicular Networks
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Suk-Bok | - |
dc.contributor.author | Park, Joon-Sang | - |
dc.contributor.author | Gerla, Mario | - |
dc.contributor.author | Lu, Songwu | - |
dc.date.accessioned | 2021-06-23T06:55:37Z | - |
dc.date.available | 2021-06-23T06:55:37Z | - |
dc.date.issued | 2012-07 | - |
dc.identifier.issn | 0018-9545 | - |
dc.identifier.issn | 1939-9359 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/32262 | - |
dc.description.abstract | This paper introduces a promising application over vehicular ad hoc networks (VANETs), where advertisers use VANETs to disseminate their commercial ads via car-to-car communication, targeting a large number of potential customers inside cars. However, due to the noncooperative behavior of selfish or even malicious nodes in real-world scenarios, such a vehicular advertisement system cannot be realized unless proper incentives and security mechanisms are in place. This paper presents signature-seeking drive (SSD), which is a secure incentive framework that stimulates cooperative dissemination of advertising messages among vehicular users in a secure way. Unlike existing incentive systems, SSD does not rely on tamper-proof hardware or game-theoretic approaches but leverages a public key infrastructure to provide secure incentives for cooperative nodes. With a set of ad dissemination designs proposed, we demonstrate that our SSD is robust in both incentive and security perspectives. | - |
dc.format.extent | 14 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | Institute of Electrical and Electronics Engineers | - |
dc.title | Secure Incentives for Commercial Ad Dissemination in Vehicular Networks | - |
dc.type | Article | - |
dc.publisher.location | 미국 | - |
dc.identifier.doi | 10.1109/TVT.2012.2197031 | - |
dc.identifier.scopusid | 2-s2.0-84863946874 | - |
dc.identifier.wosid | 000306520800026 | - |
dc.identifier.bibliographicCitation | IEEE Transactions on Vehicular Technology, v.61, no.6, pp 2715 - 2728 | - |
dc.citation.title | IEEE Transactions on Vehicular Technology | - |
dc.citation.volume | 61 | - |
dc.citation.number | 6 | - |
dc.citation.startPage | 2715 | - |
dc.citation.endPage | 2728 | - |
dc.type.docType | Article | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | sci | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Engineering | - |
dc.relation.journalResearchArea | Telecommunications | - |
dc.relation.journalResearchArea | Transportation | - |
dc.relation.journalWebOfScienceCategory | Engineering, Electrical & Electronic | - |
dc.relation.journalWebOfScienceCategory | Telecommunications | - |
dc.relation.journalWebOfScienceCategory | Transportation Science & Technology | - |
dc.subject.keywordAuthor | Commercial ad dissemination | - |
dc.subject.keywordAuthor | cooperation | - |
dc.subject.keywordAuthor | incentives | - |
dc.subject.keywordAuthor | security | - |
dc.subject.keywordAuthor | vehicular ad hoc networks (VANETs) | - |
dc.identifier.url | https://ieeexplore.ieee.org/document/6193237 | - |
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