2015광주하계유니버시아드 대회를 통한 광주시의 지방화·국제화 전략과 거버넌스

Abstract

This study, in order to seek strategies of localization and internationalization for Gwangju metropolitan city through the realization of 2015 Gwangju Summer Universiade's values, was first to catch a glimpse of the values and purpose of hosting Universiade under the frame of reference, second, was to examine the strategical concepts of localization and internationalization through the mega-sports event from the point of historical facts, third, was to suggest the direction of Neo-governance to realize localization and internationalization for Gwangu city, and was finally to make a proposal of right direction of Neo-governance for local governments in order to achieve the strategy of localization and internationalization. By the consideration of the basic notion of localization and internationalization under the frame of references, I, especially, propose the plan, dividing into 6categories, to push ahead with the localization and internationalization through the Universiade. First of all, the propagation of the image of Gwagju as a city of art and taste, second, the creation of image of Gwagju as a peaceful city through the formation of a single south-north team, third, the construction of the city image as a peaceful democratization land, forth, the introduction of three-step marketing strategy of 1964 Tokyo summer olympic game, fifth, the redevelopment of Gwangju as the world's sports mecca and a tourist attraction place by using clean natural environment, sixth, the realization of internationalization of Gwangju as a south-west central hub city.