Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
ADVERTISING CREATIVITY IN KOREA
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kim, Byoung Hee | - |
| dc.contributor.author | Han, Sangpil | - |
| dc.contributor.author | Yoon, Sukki | - |
| dc.date.accessioned | 2021-06-23T14:37:40Z | - |
| dc.date.available | 2021-06-23T14:37:40Z | - |
| dc.date.issued | 2010-00 | - |
| dc.identifier.issn | 0091-3367 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/40522 | - |
| dc.description.abstract | The authors develop and validate a measure of advertising creativity that is intended for a collectivistic, holistic population. Scale-development procedures result in a four-factor correlated model comprising originality, considerateness, clarity, and product relevance. The second dimension, considerateness, appears to mirror the culturally unique propensity to value the collectivistic Confucian norms of the society and the contextual elements of the advertisement. Reliability and validity of the scale are examined. | - |
| dc.format.extent | 16 | - |
| dc.language | 영어 | - |
| dc.language.iso | ENG | - |
| dc.publisher | M.E. Sharpe Inc. | - |
| dc.title | ADVERTISING CREATIVITY IN KOREA | - |
| dc.type | Article | - |
| dc.publisher.location | 영국 | - |
| dc.identifier.doi | 10.2753/JOA0091-3367390207 | - |
| dc.identifier.scopusid | 2-s2.0-77953867834 | - |
| dc.identifier.wosid | 000278780200007 | - |
| dc.identifier.bibliographicCitation | Journal of Advertising, v.39, no.2, pp 93 - 108 | - |
| dc.citation.title | Journal of Advertising | - |
| dc.citation.volume | 39 | - |
| dc.citation.number | 2 | - |
| dc.citation.startPage | 93 | - |
| dc.citation.endPage | 108 | - |
| dc.type.docType | Article | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | ssci | - |
| dc.description.journalRegisteredClass | scopus | - |
| dc.relation.journalResearchArea | Business & Economics | - |
| dc.relation.journalResearchArea | Communication | - |
| dc.relation.journalWebOfScienceCategory | Business | - |
| dc.relation.journalWebOfScienceCategory | Communication | - |
| dc.subject.keywordPlus | PSYCHOLOGY | - |
| dc.subject.keywordPlus | SCALE | - |
| dc.subject.keywordPlus | INDIVIDUALISM | - |
| dc.subject.keywordPlus | COLLECTIVISM | - |
| dc.subject.keywordPlus | PRODUCT | - |
| dc.subject.keywordAuthor | INDIVIDUALISM | - |
| dc.subject.keywordAuthor | PRODUCT | - |
| dc.subject.keywordAuthor | COLLECTIVISM | - |
| dc.subject.keywordAuthor | SCALE | - |
| dc.subject.keywordAuthor | PSYCHOLOGY | - |
| dc.identifier.url | https://www.tandfonline.com/doi/abs/10.2753/JOA0091-3367390207 | - |
- Files in This Item
- Go to Link
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.