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Mediation and Moderation Models of Corporate Image Effects on Consumer Brand Evaluations
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Moon, Jun yean | - |
| dc.date.accessioned | 2021-06-23T16:40:56Z | - |
| dc.date.available | 2021-06-23T16:40:56Z | - |
| dc.date.created | 2021-02-18 | - |
| dc.date.issued | 2008-12 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/41852 | - |
| dc.description.abstract | This research attempts to investigate relationships between a company`s corporate image and consumer evaluations of its brands. This research also examines the fit between a company and its product brands and consumer-company identification as explanatory variables between the relationships. | - |
| dc.language | 영어 | - |
| dc.language.iso | en | - |
| dc.publisher | Society for Marketing Advances | - |
| dc.title | Mediation and Moderation Models of Corporate Image Effects on Consumer Brand Evaluations | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Moon, Jun yean | - |
| dc.identifier.bibliographicCitation | Society for Marketing Advances Proceedings. , pp.14 - 15 | - |
| dc.relation.isPartOf | Society for Marketing Advances Proceedings. | - |
| dc.citation.title | Society for Marketing Advances Proceedings. | - |
| dc.citation.startPage | 14 | - |
| dc.citation.endPage | 15 | - |
| dc.type.rims | ART | - |
| dc.description.journalClass | 2 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | other | - |
| dc.subject.keywordAuthor | Corporate image | - |
| dc.subject.keywordAuthor | Brand evaluation | - |
| dc.subject.keywordAuthor | Relationship marketing | - |
| dc.subject.keywordAuthor | Consumer behavior | - |
| dc.subject.keywordAuthor | Industrial mediation | - |
| dc.subject.keywordAuthor | Corporate public relations | - |
| dc.subject.keywordAuthor | Marketing science | - |
| dc.identifier.url | https://eds.s.ebscohost.com/eds/detail/detail?vid=0&sid=00eac42b-9c72-4339-a22f-e4e3559ab789%40redis&bdata=Jmxhbmc9a28mc2l0ZT1lZHMtbGl2ZQ%3d%3d#db=bth&AN=43885195 | - |
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Related Researcher
- Moon, Jun yean
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)