브랜드 인지도 향상을 위한 VI 활용에 관한 연구 - 광고에서 Visual Identity 그래픽의 유형을 중심으로 -

Abstract

A human being receives most pieces of information through his or her eyes of the visual organ. These visual information are kept in memory storage longer than those by text or sound. Images remained in his or her memory and inherently in unconsciousness influence on the choice of product items. Therefore it is important that corporate image should be appreciated positively to consumers; their successful image becomes intangible assets those which are impossible to be converted to value. This built corporate image may well be one of critical factors in surviving and deciding on success or failure of business. Marketing strategies for raising corporate image have paralleled with the changes of public lifestyle or corporate identity. Their features can be summed up as "unifying and maximizing visual identity." With this current of changes corporations are applying effectively VI design, one of discriminated image strategies as measures of advertisement marketing. The VI of companies will develop strategically and visually for their varieties to express definitely their meaning and content. And in this situation the role and function of VI will be gradually more important. As a means of building brand recognition effectively, this study is examining the four graphic types of VI design or visual graphic system and suggest to research merits and demerits of CI motif, Icon, template, and flexible ones.