국가 브랜드 이미지 형성 방안에 관한 연구 - 정부와 기업을 중심으로 -

Abstract

In the 21C, every country is competing to improve their national brand's assessment. A national brand can be replaced by general competitive power to symbolize the merit of invisible or visible things. But, many enterprises are known by their practical and sentient products in the world, they are reluctant to sign 'Made in Korea' on their items since they think the mark obstructs growth of them. These currents show that Korea brand has little identity through the globe. This research has an intention of including not only the role and vital of national brand but also advancing national image. For these reasons, the reading passage conscientiously inspects and analyzes instances of national brand's management, and then proposes design policy for large and small companies. It should be needed that all the people, cooperation, and government try to construct Korea brand and boon, but on top of that is a closely association between a government and cooperates. Thus, the purpose of this paper is to make an national brand image by close cooperation with the government and corporations. The government should support a variety of advantages to great companies such as government subsidies or deduction of tax, leading them to declare ‘Made in Korea'. In the case of small and medium enterprises, a government can make them a certain design group like ’pesch', an interior group, and ’stilwalk' in Germany for vigorous marketing and design identity. A positive image of national brand will have to be completed by the design and the endeavor of a government and companies.