비즈니스 유형에 따른 기업디자인 아이덴티티(Corporate Design Identity) 전략 모형 - 제품디자인을 중심으로 -

Abstract

The corporate design is getting more important because customers would associate product design with brand value and aesthetics through visual communication before they buy and use products. Corporate Identity has been recognized as the integration of only the name and logo of the corporation. However, corporate design includes both planned and unplanned visual effects composing the whole image of the corporation. Well-refined and harmonious corporate image can be created by comprehensive holistic approach spanning all the corporate activities such as VCD(Visual Communication Design), PSD(Product System Design), SD(Space Design), CSD(Cyberspace Design). Corporate design for identity aims to share corporate spirit and define identity through coordination of images of product and brand. Design concept and its extensive application could be accomplished through the re-interpretation on the needs of a product fitted in with corporate design strategy as well as technological review for shape and developing attractive appeals. This study helps understand how corporate design affects on the establishment of corporate image for product design.