브랜드 샵의 소비자 인지형성에 관한 연구- 테이크아웃 전문점의 20대, 30대 소비자를 중심으로 -

Abstract

The qualitative improvement of culture changes the physical preference aspect of the consumer, it is to change with sensitivity preference structure of the taste which is various and leisure and envieonment etc. Also same trade orgin it had the change of the design which is various and it came, the marketing strategy which is various in the object and the discriminational result consumer whom it follows here upon grudge it composed it goes.Specially to be cxecuted the consumer class which is various in the object," Quantitative marketing" class specifically in the object:Qualitative marketing With it changes the point of view to make.Consequently, in existence and the consumer of the industry above forming a deep impression, one strategy is demanded, giving the wpurs to memory of element and the consumer of the design which corresponds here upon controls the success and failure of the enterprise.This formation of memory is the cognition.Specially there is to a brand and the cofnition is divided the same industry what kind of thing transition of other type of business or and it does it discriminates in basem the commercial design which does the consumer layer which is various in the object it tis more important what than to grasp the cognitive structure of like this consumer, here upon element of the design which affects decisive act the thing.Whith color and logo from the same design crystalline it follows with the element which is fundamental in use degree and the formation even according to sexual differences.