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An Empirical Examination on Relationships among Corporate Image, Company-Product Fit, Consumer-Company Identification and Consumers` Brand Evaluations
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 문준연 | - |
| dc.date.accessioned | 2021-06-23T21:02:17Z | - |
| dc.date.available | 2021-06-23T21:02:17Z | - |
| dc.date.created | 2021-02-18 | - |
| dc.date.issued | 2006-12 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/44403 | - |
| dc.description.abstract | 기업이미지와 기업-제품 적합성, 소비자-기업 동일시 및 소비자의 브랜드 평가간의 관계를 실증분석함 | - |
| dc.publisher | 한양대학교 산업경영연구소 | - |
| dc.title | An Empirical Examination on Relationships among Corporate Image, Company-Product Fit, Consumer-Company Identification and Consumers` Brand Evaluations | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 문준연 | - |
| dc.identifier.bibliographicCitation | 산업경영연구(Hanyang Business Review) | - |
| dc.relation.isPartOf | 산업경영연구(Hanyang Business Review) | - |
| dc.citation.title | 산업경영연구(Hanyang Business Review) | - |
| dc.type.rims | ART | - |
| dc.description.journalClass | 2 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | other | - |
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Related Researcher
- Moon, Jun yean
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)