디자인차별화와 브랜딩을 통한 신용카드 성공사례 연구- 현대카드를 중심으로 -

Abstract

To the 80s, even if do credit card in our surroundings easily see can . Society general awareness was time that was lacking without had much credit card member store. However, credit card that the early 90s issuance purchase was not more to 10,380,000 markets began to increase rapidly and exceeded issuance purchase 100 million chairmans at last in 2002 to 2000 before and behind. Hyundai card is jumped regularly to credit card market by 'Hyundai M card' brand early 2002. When buy the Hyundai Motors, have lifted weapon of innovative business model except discount amount of money by point that discount first schedule amount of money, and is saved up later. But, credit crunch that signs looks since 2002 great by confidence credit card companiesz card, and as soon as Hyundai card sets sail, cause deficit of 145 billion won prices for 2002 year and greeted juncture of continuation or abolition. Do whole surface renewal of M card that is key commodities. Announce credit card 'Hyundai card NT of transparent design and 'Mini M' that do to reduce size than existing credit card. Also, satisfied young consumers' appetite announcing gallery cards and new product of various design that carve picture and so on of Botticelli and Raffaello on card. Credit card issuance purchase decreased but possess economy activity population 1 person party 3.4 chairmans still by 82 million chapter end of 2005. There will be card use woe to strategic advertisement of confidence credit card companies which become main card of many credit card in real that is occupying 41.7% （standard 2004） in private consumption expenses, but see differentiation of credit card that was more important done design and Branding..