국내 광고주의 브랜드 관리실태에 관한 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김유경 | - |
dc.contributor.author | 이경렬 | - |
dc.date.accessioned | 2021-06-23T22:04:39Z | - |
dc.date.available | 2021-06-23T22:04:39Z | - |
dc.date.issued | 2006-11 | - |
dc.identifier.issn | 1225-0554 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/45111 | - |
dc.format.extent | 28 | - |
dc.language | 한국어 | - |
dc.language.iso | KOR | - |
dc.publisher | 한국광고학회 | - |
dc.title | 국내 광고주의 브랜드 관리실태에 관한 연구 | - |
dc.title.alternative | The Study on The Brand Management System of Korean Companies | - |
dc.type | Article | - |
dc.publisher.location | 대한민국 | - |
dc.identifier.bibliographicCitation | 광고학연구, v.17, no.5, pp 33 - 60 | - |
dc.citation.title | 광고학연구 | - |
dc.citation.volume | 17 | - |
dc.citation.number | 5 | - |
dc.citation.startPage | 33 | - |
dc.citation.endPage | 60 | - |
dc.identifier.kciid | ART001035002 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.identifier.url | https://www.earticle.net/Article/A73686 | - |
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