제품 사용자 인터페이스의 시각 아이덴티티 구축을 통한 브랜드 아이덴티티 강화방안 연구

Abstract

The importance of brand identity is growing because there are too many "look-alike" brands in the market. Visual Identity of User Interface has a decisive influence on building strong brand identity. However, there isn't any interface visual identity system because the fragmentary- notion of user interface has been mainly discussed. For this reason, I propose an 'Interface Visual Identity Management System7 in order to build strong brand identity through strong interface visual identity. I limit this study to the visual identity of product user interface. The study is divided into researches on theory, case studies and proposals for methodology. The Interface Visual Identity Management System is divided into the strategy stage, the building up visual identity stage, and the consideration of the effect of the visual identity stage. Interface visual identity is divided into core identity, extended identity and visual essence. In the visual identity structure, core identity guarantees permanence, extended identity guarantees coherence, and visual essence guarantees distinction. The result of my study will provide a guideline to build strong interface visual identity, and to enhance brand identity.