스포츠 소비에서 계획행동이론(TPB)의 영향력에 관한 메타분석

Abstract

The purpose of this study was to conduct the impact of theory planned behavior in sports consumption using a meta-analysis. First of all, findings from 24 articles were used to analyze the relationship between theory planned behavior and dependent variables via the comprehensive meta analysis(CMA) program. Its study results are as follows: First, results showed that theory planned behavior have a big effect on dependent variables, with an effect size of .475. Second, the most influential effect size of theory planned behavior sub-factors was attitude. Third, in spectator sports and purchasing sports goods had a most effect on theory planned behavior. Lastly, results found significant moderating evidence for ratio of male. Based on the results of this study, it will be possible to pursue the behavior of the audience in the field where theory planned behavior is applicable in sports consumption.