Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Relationships among consumption values, affective responses, and customer patronage intention for luxury brands
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Han, Sang-Lin | - |
| dc.contributor.author | Kim, Ki-Hyung | - |
| dc.contributor.author | Moon, Junyean | - |
| dc.date.accessioned | 2021-06-22T05:58:52Z | - |
| dc.date.available | 2021-06-22T05:58:52Z | - |
| dc.date.issued | 2020-11 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/803 | - |
| dc.description.abstract | This research examines the relationships among consumption values, affective responses, and patronage intention for luxury brands. The study found that the consumption values positively influenced the consumer engagement and the flow, which in turn had a significant impact on the patronage intention, respectively. The affective responses exercised an important role as mediating variables. | - |
| dc.format.extent | 5 | - |
| dc.language | 영어 | - |
| dc.language.iso | ENG | - |
| dc.publisher | Global Alliance of Marketing & Management Associations | - |
| dc.title | Relationships among consumption values, affective responses, and customer patronage intention for luxury brands | - |
| dc.type | Article | - |
| dc.publisher.location | 대한민국 | - |
| dc.identifier.doi | 10.15444/GMC2020.01.02.05 | - |
| dc.identifier.bibliographicCitation | 2020 Global Marketing Conference Proceedings, pp 28 - 32 | - |
| dc.citation.title | 2020 Global Marketing Conference Proceedings | - |
| dc.citation.startPage | 28 | - |
| dc.citation.endPage | 32 | - |
| dc.type.docType | Proceeding | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | other | - |
| dc.identifier.url | http://gmcproceedings.net/html/sub3_01.html?code=400635 | - |
- Files in This Item
- Go to Link
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Han, Sang Lin
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)