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International Journal of Advertising

Journal Title

  • International Journal of Advertising

ISSN

  • P 0265-0487

Publisher

  • Holt, Rinehart and Winston

Listed on(Coverage)

JCR 2008-2019
SJR 2008-2019
CiteScore 2011-2019
CC 2016-2021
SSCI 2010-2021
A & HCI 2010
SCOPUS 2017-2020

Active

  • Active

    based on the information

    • SCOPUS:2020-10

Country

  • ENGLAND

Article List

1 - 5 out of 5 results.

SSCISCOPUS
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in KoreaGo to Link

Nam, Yoonjae; Lee, Hyung-Seok; Jun, Jong Woo

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.6, pp 867 - 885PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Internet media personality: scale development and advertising implicationsGo to Link

Ham, Chang-Dae; Lee, Hyung-Seok

ArticleIssue Date2015CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.34, no.2, pp 327 - 349PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SCIESCOPUS
Nudity of female and male models in primetime TV advertising across seven countriesGo to Link

Nelson, Michelle R.; Paek, Hye-Jin

ArticleIssue Date2008CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.27, no.5, pp.715 - 744PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Peer or expert? The persuasive impact of YouTube public service announcement producersGo to Link

Paek, Hye-Jin; Hove, Thomas; Jeong, Hyun Ju; Kim, Mikyoung

ArticleIssue Date2011CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.30, no.1, pp 161 - 188PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
The multidimensional nature and brand impact of user-generated ad parodies in social mediaGo to Link

Vanden Bergh, Bruce G.; Lee, Mira; Quilliam, Elizabeth T.; Hove, Thomas

ArticleIssue Date2011CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.30, no.1, pp 103 - 131PublisherWORLD ADVERTISING RESEARCH CENTER
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