ScholarWorks@Hanyang University ERICA Campus: Oh, Hyun Jung

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Oh, Hyun Jung (오현정)

COLLEGE OF COMMUNICATION AND CULTURE (ERICA 광고홍보학과)

Research Area: 광고홍보학

Tel 031-400-5443
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rumor:3||루머:2||Metaverse:2||news:2||Brand Attitude:1||Brand Experience:1||Cognitive load:1||Corporate social responsibility:1||Descriptive norms:1||Diffusion of Innovations Theory:1||Donation:1||Emotion:1||Empathy:1||Extended Technology Acceptance Model (ETAM):1||Fundraising:1||Information Behaviors:1||Intention of continuous use:1||Issue Involvement:1||Loneliness:1||Media multitasking:1||Perceived ESG:1||Presence:1||President of University:1||Product Type:1||Public perception:1||Purchase Intention:1||SNS Communication:1||SNS 커뮤니케이션:1||Scale development:1||Serial Multiple Mediating Effect:1||Snack food choice:1||Social Norms:1||Social Presence:1||Social presence:1||Social self efficacy:1||Supportive interaction:1||Transformational Leadership:1||University PR:1||UniversityStudents Relationships:1||Validity testing:1||Virtual Reality (VR):1||climate change:1||descriptive social norm:1||digital media:1||gender stereotypes:1||influence of presumed influence model:1||information label:1||information seeking:1||information sharing:1||information valence:1||injunctive social norm:1||message believability:1||online game:1||retweet:1||risk informationsharing intention:1||risk perception:1||sexism:1||sexual harassment:1||social presence:1||twitter:1||뉴스:1||대체식품:1||대학 PR:1||대학 총장:1||대학학생 관계성:1||메타버스:1||명령적 규범:1||변혁적 리더십:1||브랜드 경험:1||브랜드 구매의도:1||브랜드 태도:1||사회규범:1||사회적 실재감:1||생성형 AI:1||서술적 규범:1||순차적 매개효과:1||아바타동일시:1||정보 공유:1||정보 레이블:1||정보 유인가:1||정보 추구:1||정보행동:1||제품 유형:1||지속사용의도 Generative AI:1||트윗 메시지:1||혁신확산이론:1||AI literacy:1||확장된 기술수용모델:1||AI 리터러시:1||Alternative Foods:1||Avatar Identification:1||

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55 Hanyangdeahak-ro, Sangnok-gu, Ansan, Gyeonggi-do, 15588, Korea+82-31-400-4269

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