ScholarWorks@Hanyang University ERICA Campus: Han, Mie jeong

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Han, Mie jeong (한미정)

ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)

Research Area: Public Relation

Tel 031-400-5427
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내용분석:3||lifestyle approach:2||베이비붐세대:2||공공캠페인:2||luxury brands:2||Babyboomers:2||대학생:2||Motherhood:2||Alternative Family:2||public campaigns:2||NGO:2||young consumers:2||Howl’S Moving Castle.:2||Leadership:2||Female Seniors:2||감지적 접근:2||Online Community:2||Online Social capital:2||attitudes:2||Gender differences:2||PR Industry:2||포커스그룹:2||PR Practice:2||에너지 절약:2||Energy Saving:2||brand image:2||Content Analysis:2||Drinking:1||ENVIRONMENTS:1||Emotions:1||Energy saving:1||External Political Efficacy:1||FamilyCentered Values:1||Generational conflict:1||Global warming • Problem recognition • Constraint recognition • Involvement:1||Health Communication:1||Health Crisis:1||IMPACT:1||Intergenerational solidarity:1||Internal Political Efficacy:1||Japanese broadcasting:1||KCI 등재 논문:1||Key words planned behavior:1||Korea Citation Index:1||Mass media:1||Mecenat:1||Media contact:1||Media platforms:1||Medical information ∙ Youtube ∙ Credibility ∙ Satisfaction ∙ Social norms ∙ Perceived usefulness ∙ Health information orientation:1||Motivation:1||NGO participation:1||NGO 대응 활동:1||News diffusion:1||Online user:1||PR's purpose:1||PR업계:1||PR업무:1||PR의 목적:1||Perceived Policy Efficacy:1||Perceived Seriousness of Climate Change:1||Polarization:1||Policy Literacy:1||Policy Support and Policy Participation Intention:1||Policy sciences:1||Political Conversations:1||Post:1||Preferential Voting:1||Public Campaign:1||Public opinion:1||Public relations:1||Responses to NGOs:1||Rumor • MERS • Rumor acceptance • Rumor diffusion • Triandis Model:1||SATAQ:1||SNS:1||SNS use:1||SNS 속성:1||STOPS:1||Smoking:1||South Korea:1||Sponsorship intention:1||Startup • Internal Communication • Social Capital • Business Performance • Mediating Effect:1||Stereotypes:1||TPB:1||Telephone surveys:1||Voting Participation:1||Web Advertising Attitude Model:1||Welfare policy for the elderly:1||WoM:1||Youtube:1||advertising effects:1||aging society:1||altruistic motivation:1||anticipated guilt:1||attribute agenda setting:1||attributes of content:1||attribution of responsibility:1||baseball team marketing:1||behavioral intention:1||change of issues:1||characteristics of influencer:1||conflict management strategy:1||content analysis:1||cultural export:1||disposable product use:1||donation campaigns:1||eWOM (electronic Word of Mouth):1||ecoguilt • Online activism • Carbon reduction behaviors:1||elderly viewers:1||endorsement:1||focus group:1||focus group interviews:1||group influences:1||hydrofluoric acid:1||influencer:1||media contents:1||media effects:1||media frame:1||motivation:1||negative emotions:1||new senior:1||news media use:1||non governmental organizations:1||online downloading behaviors:1||parasocial interaction:1||parents:1||peers:1||perceived efficacy:1||perceived threat:1||personal dispositions:1||plastic surgery:1||policy acceptance:1||priming:1||professional baseball:1||psychological ownership • corporate image: perceived authenticity of corporate image advertising • job satisfaction • and internal communication satisfaction:1||public advertisement:1||public communication:1||public conflict:1||public issues:1||publicorganization relationship:1||publics:1||purchase intention:1||regionbased team:1||retirement:1||reward:1||reward application advertising:1||risk management communication:1||secondlevel agenda setting:1||sex crime:1||social networking:1||sociotechnical disaster:1||sponsoring company:1||storytelling technique:1||team loyalty:1||teenagers:1||television program contents:1||－2005 －G)감지적 접근에 따른 AIDS 예방과 콘돔이용에 대한 질적 연구 *한 미 정 한양대 광고홍보학부 부교수:1||가족관계:1||갈등관리전략:1||개인적 성향:1||건강 커뮤니케이션:1||건강위기:1||계획된 행동이론:1||고령 시청자:1||고령사회:1||고령자:1||고정관념:1||공공 캠페인:1||공공갈등:1||공공커뮤니케이션:1||공익광고:1||공익이슈:1||공중관계성:1||광고 효과:1||광고학박사본 연구에서는 남녀 대학생들을 대상으로 포커스그룹 토론을 통해 에이즈와 콘돔이용에 대장애요인과 에이즈 예방을 위해 수용자 스로 필요하다고 생각하는 변화나 대책 등에 대해 조사했다. 토론참여자들은 콘돔사용이 바람직한 효율적인 예방법인 것을 인정하면서도 실제로 이:1||광고효과:1||구단마케팅:1||구매 의도:1||구전 의도:1||구전 효과:1||기부참여:1||기부캠페인:1||기업 커뮤니케이션:1||기업미술관:1||기업이미지:1||기후변화에 대한 심각성 지각:1||내재적 정치 효능감:1||노인기여:1||노인복지:1||뉴스매체 이용:1||뉴스확산:1||대안가족:1||대학 캐릭터 ∙ 대학 조직 소통 ∙ 대학학생 관계성 ∙ 기부의도 ∙ 대학 추천의도 ∙ 동문활동의도:1||도덕기반:1||동기:1||드라마:1||또래성형태도:1||라이프스타일 접근:1||루머 • 메르스 • 루머 수용 • 루머 확산 • 트라이앤디스모델:1||리더십:1||리뷰:1||리워드어플리케이션광고:1||메세나 진정성:1||메세나 활동:1||메세나(mecenat):1||모성:1||미디어 이용행태:1||미디어 접촉:1||미디어 프레임:1||미디어 플랫폼:1||미디어콘텐츠:1||반 기업정서:1||방송 콘텐츠:1||보상성:1||불화수소산:1||블로그:1||사회기술적 재난:1||사회연계망:1||성별차이:1||성형의도:1||성형태도:1||세대갈등:1||세대연대:1||소비자인식:1||스타트업 • 사내커뮤니케이션 • 사회적 자본 • 경영성과 • 매개효과:1||스토리텔링:1||시민단체:1||시민단체참여:1||신체이미지:1||심리적 소유의식 • 기업 이미지 • 기업 이미지 광고 • 커뮤니케이션 진정성 • 사내 커뮤니케이션 만족:1||액티비즘:1||양극화:1||에이즈:1||에이즈예방:1||여론:1||여성:1||연령주의:1||예기된 죄책감:1||온라인 사회적 자본:1||온라인 이용자:1||온라인 커뮤니티:1||온라인 콘텐츠:1||외모에 대한 부모의 태도:1||외모에 대한 사회문화적 태도:1||외재적 정치 효능감:1||웹광고 태도모델:1||위기 커뮤니케이션:1||위협 소구:1||은퇴:1||음주:1||의견게재:1||의사사회 상호작용:1||의학정보 콘텐츠 ∙ 유튜브 ∙ 신뢰도 ∙ 만족감 ∙ 사회규범∙ 인지된 유용성 ∙ 건강정보지향 ∙ 지속이용의도 ∙ 확산의도:1||이슈의 변천:1||이타적 동기:1||인도스먼트:1||인플루언서:1||인플루언서 특성:1||일본 텔레비전방송:1||정책리터러시:1||정책수용:1||정책지지 및 정책참여의도:1||정치 대화:1||정치 신뢰:1||중국광고:1||중국소비자:1||지각된 정책효능감:1||지각된 효능감:1||지구온난화 • 문제인식 • 제약인식 • 관여도 • 환경죄책감 • 온라인액티비즘 • 탄소저감행동:1||집단영향력:1||책임귀인:1||청소년성형:1||콘돔이용:1||콘텐츠 특성:1||탄소중립정책:1||탄소중립정책 • 통합기술수용모형 • 가치기반모형 • 정책수용자 • 정책참여:1||투표 참여:1||투표자 우대제도:1||팀 연고지:1||팀 충성도:1||포스트:1||포커스 그룹:1||프로야구:1||프로야구 모기업:1||하울의 움직이는 성:1||해외유명패션브랜드:1||1회용품 이용:1||흡연:1||3E paradigm:1||3E 패러다임:1||A SenseMaking approach:1||ACCESSIBILITY:1||AGENDA:1||AIDS:1||Activism:1||Advertising effects:1||Anticorporate sentiment:1||Authenticity:1||Blog:1||Body Image:1||Carbon Neutrality Policy:1||Carbon neutrality policy • Unified Theory of Acceptance and Use of Technology • Valuebased Adoption Model • Policy users • Policy participation:1||Chinese Advertising:1||Chinese Consumers:1||Chinese pastoral videos:1||College Students:1||College mascot ∙ University administrative organizations ∙ Perceived attachment for the university ∙ Universitystudents relationships donation ∙ University recommendation ∙ Alumni activity:1||Comment:1||Communication:1||Contribution of the elderly:1||Corporate communications:1||Corporate image:1||Corporate museum:1||Drama:1||

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