ScholarWorks@Hanyang University ERICA Campus: Shim, Sung Wook

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Shim, Sung Wook (심성욱)

ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)

Research Area: 광고

Tel 031-400-5428
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옥외광고:9||광고효과:8||광고태도:6||디지털 사이니지:6||Digital Signage:6||Advertising Attitude:4||social media:4||OOH advertising:4||구매의도:4||상호작용성:4||관여도:4||Advertising Effect:3||광고회의주의:3||involvement:3||NFC:3||Purchase Intention:3||Digital signage:3||TikTok:2||지하철광고:2||야립광고:2||advertising effectiveness:2||Effectiveness:2||공유의도:2||Toponomy:2||social media advertising:2||옥외광고효과:2||브랜드 태도:2||브랜드이미지:2||내용분석:2||Involvement:2||팬덤:2||Channel Brand:2||Event:2||flow:2||플로우:2||Brand Image:2||brand personality:2||LOV(List of Values):2||이용 동기:2||디지털 옥외광고:2||효과:2||광고소구:2||설득지식:2||Lifestyle:2||디지털사이니지:2||Brand Attitude:2||소셜 미디어:2||소셜미디어:2||라이프스타일:2||만족도:2||광고의 사회적 역할:2||AHP:2||몰입:2||Facebook:2||문화적 차이:2||Bus Shelter:2||interactivity:2||아이트래킹:2||Content analysis:2||Exposure Effect:1||Eye Tracking:1||Eye tracking:1||Facebook sponsored advertising:1||False advertising:1||Fandom:1||Formation of place:1||Geppetto:1||Government Advertising:1||Happiness:1||IPTV Advertising:1||Identification:1||Idol:1||Idolization:1||Influencer Characteristics:1||Intention of Advertising Acceptance:1||Intention to Visit the City:1||Interactive:1||Interactive Advertising:1||Interactivity:1||Internet Advertising:1||Iraq war:1||KPOP idol:1||KPOP 아이돌:1||Light pollution problem:1||Measuring Model of Advertisement:1||Media attitude:1||Media facade:1||MediaPole:1||Message Types(Causerelated/Productrelated):1||Message appeal types:1||Mobile:1||Native advertising:1||Near Field Communication:1||Negative:1||New Media:1||OOH Advertising:1||OOH media:1||OOH광고:1||OTT service platform:1||OTT 서비스 플랫폼:1||Online Advertising:1||Online advertising:1||Opportunity inequality:1||Out of Home Advertising:1||Outdoor Advertising:1||Outdoor Advertising Effect:1||Outdoor advertisements:1||Outdoor advertising:1||Perceived Usefulness:1||Perceived intrusion:1||Persuasion knowledge:1||Political advertising:1||Product Attitude:1||Public Campaign:1||Public Interest Service:1||Public interest image Advertising:1||Public relations campaign:1||Public sevice:1||QR code:1||QR코드:1||Reputation:1||SNS marketing:1||SNS 마케팅:1||Safety issues:1||Screen Door Advertising:1||SelfImage:1||Service Quality:1||Sharing intention:1||Skepticism toward advertising:1||Ski Resort Outdoor Advertising:1||Social Role of Advertising:1||Social role of advertising:1||Sponsorship:1||Stereotype:1||Store Image:1||Storytelling:1||Subway Advertising:1||Subway advertising:1||Subway monitor broadcasting:1||Symbolic Meaning:1||TAM2 model:1||TAM2 모델:1||Taxicab advertising • Digital OOH ads • Visibility • Advertising irritation • Gravity hypothesis:1||Textbook:1||Theory of Planned Behavior:1||TikTok • Social Media Advertising • Media Attitude • Perceived Invasiveness • Advertising Attitude:1||Trust building:1||Unfair advertising:1||Unjustice indication and advertising:1||Usage and satisfaction theory:1||Use and satisfaction theory:1||User context:1||Versioning:1||Video On Demand Advertising:1||Virtual Influencer:1||Visibility:1||Visual elements:1||Web:1||Word of Mouth Intention:1||YouTube:1||Youtube:1||advertising acceptance:1||advertising appeal:1||advertising attitude:1||advertising distance:1||advertising effects:1||advertising value:1||ambiguity:1||another station naming advertising:1||attitude advertisement:1||attitude toward product:1||billboard advertising:1||brand awareness:1||brand youngness:1||conjoint analysis:1||corporate image:1||corporate image advertisingorganizationpublic relationships:1||cross cultural:1||cultural difference:1||culture difference:1||culture distance:1||differentiation:1||digital signage:1||distinctiveness:1||effective reach audience:1||effectiveness of roadsidebillboard advertising:1||emotional appeal:1||employee communication:1||evaluation of public service:1||expectation:1||experience:1||fandom:1||fictionality:1||hedonic strategies:1||hologram:1||horizontal value:1||illegal advertisements:1||illustration:1||immersion:1||importanceperformance analysis(IPA):1||importancerelated items:1||industrial corporate:1||informative strategies:1||innovative propensity:1||intention for sharing:1||interactive TV's advertising:1||management communication:1||mediating effect:1||motivation for use:1||motivation of uses:1||narrative:1||nation brand:1||nation brand personality:1||native advertising:1||news contents:1||online auction:1||outdoor advertising:1||outdoor advertising effectiveness:1||peer influence:1||personification:1||persuasion knowledge:1||presence:1||pride:1||privacy concern:1||proactive propensity of media uses:1||product types:1||propaganda:1||psychological characteristics:1||public relations campaign:1||purchase intention:1||rational appeal:1||resident’s perception:1||risk relievers:1||roadside advertising:1||salience:1||satisfaction:1||satisfaction degree:1||satisfaction index:1||social media advertising effectiveness:1||social media engagement:1||social networking advertising:1||statin naming issue:1||subtitles:1||the purchase intention:1||tipping point:1||transit advertising:1||trusting relationships:1||urban environment:1||usage motivation:1||use intention:1||use motives:1||uses and gratification:1||vertical value:1||visual fatigue:1||willingness to share:1||word of mouth:1||youth:1||가상 인플루언서:1||가시성:1||경험:1||계획된 행동이론:1||고정관념:1||공공서비스 평가:1||공익기능:1||공익연계 메시지:1||공익적 이미지 광고:1||공중 관계성:1||공중인식:1||관여:1||광고 콘텐츠:1||광고 크리에이티브:1||광고 효과 측정 모델:1||광고가치:1||광고거리:1||광고규제:1||광고수용:1||광고수용의도:1||광고심의:1||광고전략:1||광고지각:1||광고회피:1||광고효과 측정 변인:1||교과서:1||교통광고:1||구전의도:1||구전효과:1||기대:1||기만광고:1||기업 이미지:1||기업PR 광고:1||기업신뢰도:1||기업이미지:1||기업이미지 광고:1||기회 불평등:1||내러티브:1||네거티브:1||네이티브 광고:1||노출인구:1||능동성향:1||대학생:1||도시방문의도:1||동영상 네이티브 광고:1||동일시:1||디지털 마케팅:1||디지털 미디어:1||디지털 옥외광고 매체 효과 측정:1||디지털 옥외광고 효과측정:1||디지털사인니지:1||만족:1||매개효과:1||매체태도:1||메시지 소구:1||모바일:1||모바일 콘텐츠:1||모호성:1||문화거리:1||문화기술:1||미디어파사드:1||미디어폴:1||버스쉘터:1||버저닝(versioning):1||법령:1||보상체계:1||부당표시광고:1||부산국제광고제:1||불법광고물:1||뷰티:1||뷰티 인플루언서:1||뷰티브랜드:1||뷰티채널:1||브랜드 인지도:1||브랜드자산:1||브랜드체험:1||브랜드캐릭터:1||브랜딩:1||비실시간 콘텐츠광고:1||빛공해 문제:1||사용자 맥락성:1||산업재 기업:1||상가 차별화:1||상점이미지:1||상징성:1||상징적 커뮤니케이션:1||서비스 품질 평가:1||설치 기대효과:1||성인과 청소년:1||소비자유형:1||소비자태도:1||소셜미디어 • 틱톡 • 매체태도 • 지각된 침입성 • 광고태도:1||소셜미디어 광고:1||소셜미디어 광고효과:1||소셜미디어 인게이지먼트:1||수돗물:1||수용자 효과:1||수직적 가치:1||수평적 가치:1||스크린도어광고:1||스키장전광판광고:1||스토리텔링:1||스폰서 광고:1||스폰서쉽:1||시각적 요소:1||시각적 피로도:1||심리적 특성:1||아이돌:1||아트 컬레버레이션:1||안전 문제:1||애니메이션 캐릭터:1||애드텍:1||역명부기:1||역명부기쟁점:1||영화이용행태:1||옥외 광고:1||옥외 크리에이티브 효과:1||옥외(OOH) 광고:1||온라인 광고:1||온라인광고:1||우상화:1||우수작의 역설:1||웹(Web):1||위험 감소 수단:1||유튜버:1||유튜브:1||유튜브(YouTube):1||유효 도달 청중:1||음주행동:1||의인화:1||이벤트:1||이벤트 체험:1||이용 의향:1||이용과 충족:1||이용과 충족 이론:1||이용과 충족이론:1||이용동기:1||이용충족이론:1||이집트 광고:1||이타주의:1||인터넷 경매:1||인터넷광고:1||인터랙티브 TV광고:1||인터랙티브 옥외광고:1||인플루언서의 특성:1||일러스트레이션:1||자긍심:1||자막카피:1||자아이미지:1||장소성 형성:1||절주 캠페인:1||정부광고:1||정치광고:1||제페토:1||제품 유형:1||제품 태도:1||제품연계 메시지:1||제품태도:1||주민인식:1||중요도 항목:1||중요도성과 분석(IPA):1||지각된 유용성:1||지각된 침입성:1||지하철모니터방송:1||채널 브랜드:1||채널 브랜드 개성:1||채널브랜드:1||채널평판:1||청각장애인 자녀:1||청소년:1||컨조인트 분석:1||콘텐츠 태도:1||콘텐츠태도:1||택시표시등광고 • 디지털 OOH 광고 • 가시성 • 광고 성가심 • 아이트래커(eyetracker) 측정:1||특이성:1||티핑포인트:1||틱톡:1||페이스북:1||페이스북 광고:1||편의점:1||프레즌스:1||행복감:1||행위적 커뮤니케이션:1||허구성:1||허위광고:1||혁신성향:1||현저성:1||홀로그램:1||홍보:1||1인창조기업:1||흡연/음주 태도:1||3D advertising:1||3D glassless mode:1||3D 광고:1||3D 무안경:1||AD STARS:1||Ad Tech:1||Adolescent and Adult:1||Adverising Skepticsm:1||Advertising Attitudes:1||Advertising Contents:1||Advertising Creative:1||Advertising Effectiveness:1||Advertising Effects:1||Advertising Regulation:1||Advertising Review:1||Advertising Value:1||Advertising attitude:1||Advertising avoidance:1||Advertising effectiveness variables:1||Altruism:1||Animated Character:1||ArtCollaboration:1||Attitude toward smoking/ drinking:1||Beauty Influencer:1||Beauty chanel:1||Beuty Brand:1||Brand Attitudes:1||Brand Equity:1||Brand Experience:1||Brand Personality:1||Brand character:1||Branding:1||Chanel satisfaction:1||Channel Reputation:1||Children of deaf adult:1||Compensation:1||Consumer Attitude:1||Consumer Types:1||Content attitude:1||Contents Attitude:1||Convenient Store:1||Corporate Advertisements:1||Corporate Image:1||Corporate trust:1||Creative MeCompany:1||Culture Technology:1||DOOH:1||DOOH effectiveness measurement model:1||Digital Marketing:1||Digital Media:1||Digital OOH advertising:1||Digital OOH advertising effectiveness:1||Douyin:1||Drinking Behavior:1||Egyptian advertising:1||Entrepreneurial Paradoxes:1||Expected effect of installation:1||Experience:1||

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