ScholarWorks@Hanyang University ERICA Campus: Lee, Hyung Seok

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Lee, Hyung Seok (이형석)

ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)

Research Area: 광고

Tel 031-400-5421
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Brand personality:2||메타버스:2||Subjective norm:2||스포츠 스폰서십:2||Metaverse:2||Advertising effects:1||Advertising models:1||Affective evaluation:1||Attitudes toward creating content:1||Behavioural intention:1||Brand Involvement:1||Brand extension:1||Brand fit:1||Brand love:1||Brand ttitude:1||Casino gambling:1||City brand:1||College mascot ∙ University administrative organizations ∙ Perceived attachment for the university ∙ Universitystudents relationships donation ∙ University recommendation ∙ Alumni activity:1||Compensation:1||Compulsive Purchase:1||Congruence effect:1||Conspicuous Consumption:1||Consumption Propensity:1||Content Analysis:1||Creating behaviour:1||Crosscultural similarities and differences:1||Cultural orientation:1||Datadriven models:1||Determinants of behavioural intention.:1||Effect size:1||Entrepreneurial Paradoxes:1||Expectancyvalue model:1||Face perception:1||Gambling intentions:1||Gambling media effects:1||Game music:1||Genre:1||IPTV:1||Innovation resistance:1||Internet media:1||Journalist Evaluation:1||Legal regulation:1||Media Trust:1||Metaanalysis:1||Mobile TV:1||Model of innovation resistance:1||Models fit:1||Motivation:1||Multiple correspondence analyses:1||Music image:1||Music structure:1||Music type:1||Narcissism:1||Negative regulation (Systems):1||OOH media advertising laws:1||PPL 효과:1||Perceived Openness:1||Play theory:1||Political Orientation:1||Preroll advertising:1||Purchase Intention:1||Research Trend:1||Scale development:1||Self regulation:1||Service Quality:1||Shared consumption ∙ Media literacy ∙ Valuebased acceptance model ∙ Perceived value ∙ Reliability:1||Social Trust:1||Social media:1||South Korea:1||Sponsorship:1||Sporting event personality:1||Sports Consumption:1||Sports Sponsorship:1||Sports sponsorship:1||Stadium naming rights:1||TRA:1||TV poker shows:1||The Korean Journal of Advertising:1||Theme music:1||Theory of planned behavior (TPB):1||Theory of reasoned action:1||Theory of reasoned action (TRA):1||Trait inferences:1||Triangular Theory of Love:1||Triangulation method:1||Undergraduate students:1||United States of America:1||Use and Gratification theory:1||Uses and gratification:1||VOD:1||Value based adoption model(VAM):1||Versioning:1||Virtual Influencer:1||acculturation:1||advertising effectiveness:1||brand personality:1||brands:1||corporate identity:1||costbenefit framework:1||crosscultural communication:1||cultivation:1||culture:1||curriculum:1||education:1||fear appeals:1||gambling:1||hambling ads:1||health communication:1||image transfer:1||individualism collectivism:1||internet private broadcasting:1||media effects:1||media personality:1||online privacy:1||pairing effects:1||parasocial interaction:1||perception of crime:1||personalization:1||personalized advertising:1||persuasion knowledge model:1||privacy concern:1||public service announcement:1||scale development:1||social learning theory:1||source expertise:1||sports event fanship:1||sports event sponsorship:1||subjective social distance:1||가상 인플루언서:1||가치기반수용모델(VAM):1||강박적 구매:1||게임음악:1||공유소비 ∙ 미디어 리터러시 ∙ 가치기반수용모델 ∙ 지각된 가치 ∙ 신뢰도:1||과시적 소비:1||광고 크리에이티브:1||광고·홍보 교육:1||광고모델:1||광고문헌:1||광고연구동향:1||광고학연구:1||광고효과:1||구매의도:1||구장 명칭권:1||내용분석:1||네거티브 규제:1||놀이이론:1||다중대응일치분석:1||대학 캐릭터 ∙ 대학 조직 소통 ∙ 대학학생 관계성 ∙ 기부의도 ∙ 대학 추천의도 ∙ 동문활동의도:1||도시 브랜드:1||동화:1||맞춤형 광고:1||메타 분석:1||모델 적합성:1||문화 간 의사소통:1||문화적 적응:1||배양 이론:1||버저닝(versioning):1||법적규제:1||보상체계:1||브랜드 개성:1||브랜드 사랑:1||브랜드 적합성:1||브랜드 태도:1||브랜드 확장:1||비용편익 프레임워크:1||사랑의 삼각이론:1||사회적 신뢰:1||삼각검증법:1||상호작용성:1||서비스 품질 평가:1||설득지식:1||소비성향:1||스포츠 소비:1||스포츠 스폰서십 효과:1||스포츠 이벤트 스폰서십:1||스포츠 이벤트 팬십:1||시기별 비교 분석:1||언론 신뢰:1||언론인 평가:1||옥외광고법:1||온라인 사생활 침해:1||온라인 프라이버시:1||우수작의 역설:1||음악 구조:1||음악 이미지:1||음악종류:1||의사사회적 상호작용 사회적 거리감:1||이미지 전이:1||이용과 충족이론:1||인지된 개방성:1||인지적 폭력성:1||인터넷 개인방송:1||일치효과:1||자기애:1||자율규제:1||장르:1||전문성:1||정서적 평가:1||정치성향:1||커리큘럼:1||테마음악:1||텔레비전:1||혁신저항:1||, 브랜드 관여도:1||효과 크기:1||4th industrial revolution:1||4차 산업혁명:1||Advertising Creative:1||Advertising Literature:1||

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