ScholarWorks@Hanyang University ERICA Campus: Park, Sejin

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Park, Sejin (박세진)

COLLEGE OF COMMUNICATION AND CULTURE (ERICA 미디어학과)

Research Area: 위기 커뮤니케이션, 소셜미디어, 전략커뮤니케이션, Crisis Communication, Social Media, Strategic Communication

Tel 031-400-5414
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Public relations:3||crisis communication:3||Crisis communication:3||crisis management:2||Crisis preparation:1||Crisis preparedness:1||EPPM:1||Eyetracking:1||Fake News:1||Fear appeals:1||Focused on Political Orientation:1||FramingPublic relations:1||Government:1||HPV vaccination:1||Health Belief Model:1||Health campaigns:1||Health communication:1||Health crisis management:1||Information subsidy:1||Internal resources:1||Learning Behavioral Intentions for Infectious Diseases:1||Levels of approval:1||Local government:1||Meaning Transfer Model • Celebrity Image • Celebrity Hometown Image • City Brand Attitude:1||Media strategy:1||Medical Knowledge Level:1||National interest:1||Protection Motivation Theory:1||SelfEfficacy:1||Social media:1||ThirdPerson Effect:1||Transparency:1||Verification of Alternative Model:1||Visual effects:1||advertising effectiveness:1||avatar ego type:1||celebrity endorsement:1||content analysis:1||cross culture:1||expectation confirmation model:1||index development:1||message strategy:1||military advertising:1||military crisis:1||parental decisionmaking:1||patriotism:1||recruitment advertising:1||risk communication:1||selfefficacy:1||selfregulation model:1||television commercials:1||vaccines:1||virtual world communication:1||감염병 학습행동:1||건강신념모델:1||공감:1||만족도:1||몰입:1||보호동기이론:1||의료지식 수준:1||이미지 전이 모델 • 유명인 이미지 • 유명인 출신지 이미지 • 도시 브랜드태도 • 도시 관광 요소:1||이용과 충족:1||인터넷:1||자기효능감:1||제3자 효과 • 가짜뉴스 • 정치적 성향 • 정치적 지식 수준:1||청취 동기:1||Army advertising:1||클래식 음악:1||COVID19:1||Crisis communicationpublic relationsselfefficacy:1||Crisis management:1||

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