ScholarWorks@Hanyang University ERICA Campus: Park, Sejin

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Park, Sejin (박세진)

ERICA 커뮤니케이션&컬처대학 (ERICA 미디어학과)

Research Area: 위기 커뮤니케이션, 소셜미디어, 전략커뮤니케이션, Crisis Communication, Social Media, Strategic Communication

Tel 031-400-5414
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Crisis communication:4||crisis communication:3||Public relations:3||crisis management:2||content analysis:2||message strategy:2||military advertising:2||Eyetracking:1||Fear appeals:1||FramingPublic relations:1||Government:1||HPV vaccination:1||Health Belief Model:1||Health campaigns:1||Health communication:1||Health crisis management:1||Information subsidy:1||Internal resources:1||Learning Behavioral Intentions for Infectious Diseases:1||Levels of approval:1||Local government:1||Media strategy:1||Medical Knowledge Level:1||National interest:1||Protection Motivation Theory:1||SelfEfficacy:1||Social media:1||TV commercials:1||Transparency:1||Visual effects:1||advertising effectiveness:1||attitude toward advertising:1||avatar ego type:1||celebrity endorsement:1||cluster analysis:1||consumer socialization:1||cross culture:1||expectation confirmation model:1||framing:1||index development:1||international citizenship:1||international crisis:1||marketplace social intelligence:1||military crisis:1||national interests:1||parental decisionmaking:1||patriotism:1||persuasion knowledge model:1||product placement:1||recruitment advertising:1||risk communication:1||selfefficacy:1||selfregulation model:1||television commercials:1||vaccines:1||virtual world communication:1||감염병 학습행동:1||건강신념모델:1||공감:1||만족도:1||몰입:1||보호동기이론:1||의료지식 수준:1||이용과 충족:1||인터넷:1||자기효능감:1||청취 동기:1||Army advertising:1||클래식 음악:1||COVID19:1||Crisis communicationpublic relationsselfefficacy:1||Crisis management:1||Crisis preparation:1||Crisis preparedness:1||EPPM:1||

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