ScholarWorks@Hanyang University ERICA Campus: Lee, Hyun Ou

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Lee, Hyun Ou (이현우)

COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)

Research Area: Public Relations

Tel 031-400-5424
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corporate social responsibility:4||스튜어드십:2||NodeXL:2||Triggering Events:2||narrative persuasion:2||QMPR:2||organ donation:2||perception:2||기업의 사회적 책임:2||Radioactive Waste Disposal Site Issue in Buan:2||reputation:2||Reception Strategy:2||commitment:2||communication symmetry:2||위기 커뮤니케이션:2||위기 커뮤니케이션 전략:2||community involvement:2||메타분석:2||transportability:2||transportation:2||trust:2||comparison:2||crisis communication:2||crisis communication strategies:2||Media Framing:2||Donor Relations:2||Grounded Theory:2||Stewardship:2||NGO:2||Strategic Ambiguity:2||Issues Nanagement:2||Interpretation of Meaning:2||cultural approach:1||effect size:1||government relationships:1||immunization • HBM:1||ingratiation strategies:1||megacognition:1||message acceptance:1||metaanalysis:1||omega persuasion:1||principle:1||reputation management:1||resistance strategies:1||social network:1||social public segmentation:1||website:1||공동체 관여:1||공익광고 및 캠페인:1||공중:1||공중관계성(OPRs):1||관계:1||광고가치:1||광고카피:1||귀인 이론:1||근거이론:1||기금조성활동:1||기부동기:1||기부자 관계:1||기부자 관계관리:1||기부지속행동:1||기업 커뮤니케이션:1||기업 평판:1||기업－정부 관계성:1||기업의 사회적 책임(CSR):1||내러티브 설득:1||내용분석:1||단순노출효과:1||메시지 수용성:1||메타ᐨ인지:1||명성:1||몰입:1||몰입도:1||문화적 관점:1||미디어 프레이밍:1||방법론:1||부안 원전수거물 관리시설 유치:1||브랜드 사전태도:1||비교:1||비영리 모금기관:1||비영리조직:1||소셜 공중 세분화:1||소셜 네트워크:1||소셜 네트워크 분석:1||수용전략:1||스튜어드십 척도:1||신뢰성:1||심리적 저항:1||액티비즘:1||연구 경향:1||예방접종 • 건강신념모델(HBM) • 설득적 건강 메시지(PHM) • 매체효과 • 아기수첩 • 매체 이용자 특성:1||오메가 설득:1||원칙:1||웹사이트:1||웹사이트 디자인:1||위기 관리:1||위기 인식:1||유대감:1||의미해석:1||인식:1||장기 기증:1||쟁점관리:1||저항 전략:1||전략적 애매성:1||중앙성:1||지원의도:1||촉발사건:1||친숙도:1||커뮤니케이션 균형성:1||통사적 비문법성:1||평판 관리:1||환심 사기 전략:1||Activism:1||효과 크기:1||Advertising copy:1||Advertising value:1||Content analysis:1||Corporate communications:1||Donation Motivation:1||Donor Stewardship:1||Familiarity:1||Fundraising:1||Mere exposure effect:1||Methodology:1||NGO 대응 활동:1||NPO:1||PHM • media effect • the child pocket book • audience profile:1||PR research:1||PR학:1||PSA advertising and campaign:1||Prior attitude toward brand:1||Psychological reactance:1||Public relations:1||Research trends:1||Responses to NGOs:1||Social Network Analysis:1||Stewardship Scale:1||Sustainable Donation Behavior:1||Syntactic ungrammaticality:1||Theory:1||Website Design:1||attribution theory:1||centrality:1||crisis management:1||crisis perceptions:1||

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