ScholarWorks@Hanyang University ERICA Campus: Han, Sang pil

Detailed Information

Han, Sang pil (한상필)

COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)

Research Area

Tel 031-400-5422
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광고효과:21||광고산업:10||브랜드:10||Content Analysis:9||advertising effects:8||국제광고:7||내용분석:7||Advertising Effects:7||International Advertising:6||Case Study:6||brand:6||Brand:6||Advertising effects:6||Advertising Industry:6||Advertising:5||광고메시지:5||advertising message:4||PPL:4||SNS:4||사례연구:4||Ad Campaign:4||광고규제:3||광고유형:3||Advertising and Culture:3||척도개발:3||Content analysis:3||광고문헌:3||광고회사:3||Advertising curriculum:3||CPM:3||Mobile Advertising:3||Advertising industry:3||광고조사:3||International advertising:3||experiential marketing:3||이월률:3||Advertising appeals:3||brand equity:3||Advertising Effectiveness:3||Web Sites:2||BPL:2||Advertising Model:2||accuracy:2||ad effects:2||Daelim epyunhansesang:2||신념편향:2||신뢰성:2||Organization Public Relationships:2||Organizationpublic relationship:2||광고 효과:2||Definition of advertising:2||Outdoor Advertising:2||옥외광고:2||PPL규제:2||Delphi:2||PR firm professionalism:2||온라인 브랜드 커뮤니티:2||PR industry:2||광고모델:2||Dialogic Functions:2||advertising expenditure:2||Advertising Policy:2||advertising industry:2||Digital Audience:2||Digital advertising:2||이월효과:2||PSA:2||광고연구 내용분석:2||광고연구동향:2||광고와 문화:2||advertising research:2||Advertising Case study:2||Brand Identity:2||Brand Loyalty:2||Brand Slogan:2||agreement:2||Brand affect:2||광고의 정의:2||Advertising effect:2||Public Relations:2||광고전략:2||전문가 델파이 서베이:2||전문가 심층집단인터뷰:2||Emotional Advertising Strategy:2||brand personality:2||brocast channel:2||광고캠페인:2||정부홍보:2||Emotional Appeal:2||carryover rate:2||광고태도:2||coorientation model:2||Engagement:2||congruence:2||Relationship marketing:2||Brand trust:2||광고홍보학과 교과과정:2||Advertising form regulation:2||Advertising in Depression period:2||진로교육:2||4차 산업혁명:2||광고효과모형:2||FTA and Advertising:2||SK TELECOM Advertising:2||SK Telecom Alpharising:2||체험 마케팅:2||Focus group interview:2||Food Advertising:2||Form regulation:2||Career education:2||Carryover Effect:2||Advertising Survey:2||텔레비전 광고:2||Advertising Attitude:2||Celebrity Endorser:2||Horse Racing:2||Advertising Effect Model:2||다원적 가치:2||international advertising:2||Advertising regulation:2||Advertising regulation policy:2||Changes in Advertising:2||Advertising regulations:2||Source Credibility:2||협찬고지:2||Children:2||Chinese consumers:2||Comments on Commercials:2||Strategy:2||radio broadcasting brand:2||Interactive advertising:2||relationship between consumer and brand:2||모바일 광고:2||Interactive advertising regulation:2||scale development:2||TV ads expressive method:2||Interactive broadcasting advertising:2||survey:2||Televising Advertising:2||KRA:2||Advertising Effects Model:2||the Internet:2||Korea  U. S. Free Trade Agreement Advertising Agency:2||브랜드 개성:2||Korea Tourism Brand:2||Leisure sport:2||브랜드 자산:2||Localization:2||Consumerbrand relationship:2||Advertising Literature:2||Assessment of Commercials:2||간접광고:2||Multifactorial value:2||Twoway advertising:2||Twoway advertising regulation:2||University Evaluation:2||University Image:2||소비자브랜드 관계:2||소셜 미디어:2||Corporate Image Advertising:2||New Media Advertising:2||Values:2||New Technology:2||Attitude toward Advertising:2||Creative:2||Attitude toward ads:2||WTP:2||Advertising Message:2||광고:2||Social network analysis:1||Sponsorship:1||Standardization approach:1||Star Marketing:1||Storytelling:1||Survey:1||Sympathy:1||TV commercial:1||TV commercials’ creative strategies:1||TV commercials’ creative strategies among product types:1||Team Teaching Method:1||Television Program Evaluation:1||Television Viewing Condition:1||Television commercials&apos:1||Television viewing situation:1||Textmining:1||The Korean Journal of Advertising:1||The advertising effect:1||The advertising feasibility:1||The belief bias:1||The fourth industrial revolution:1||The huristic system:1||The product inference:1||The tendency toward narcissistic personality:1||Traffic Platform Ads:1||Transmedia communications:1||Triple media strategy:1||VOD commercials:1||VOD광고:1||Video Advertising:1||Video On Demand Advertising:1||Video advertising:1||Virtual Advertising:1||Web Recruiting Industry:1||Western culture:1||Youtube advertising:1||ad production:1||adevertising effects:1||advertising agency:1||advertising and persuasion:1||advertising appeal types:1||advertising case:1||advertising context effect:1||advertising creativity:1||advertising effect:1||advertising effectiveness:1||advertising effects model:1||advertising exposure effects:1||advertising industry • advertising expenditure • media advertising • quantitative model:1||advertising literature:1||advertising model:1||advertising recall:1||advertising research trend:1||advertising strategy:1||advertising type:1||advertising types:1||authorial productivity:1||background music:1||banner advertising:1||brand alliance:1||brand extension:1||carryover effects:1||carryover effects of television advertising:1||clarity:1||comparison of TV commercials:1||consumer response:1||content analysis:1||content analysis of TV commercials:1||content analysis of advertising research:1||conversion intention:1||corporate advertising:1||country image:1||countryoforigin effects:1||creativity:1||cultural complex event:1||culture:1||customer satisfaction:1||decay effects of television advertising:1||eWOM:1||econometrics:1||environmental advertising types:1||evaluative criteria for creativity:1||e편한세상:1||finance:1||financial customer:1||financial institution:1||green advertising:1||international advertising research:1||internet advertising:1||koyck model:1||media advertising:1||methodological rigor:1||nation image:1||potential effect:1||prior knowledge:1||prior knowledge and belief:1||product involvement:1||product types:1||quantitative model:1||relevance:1||service excellence:1||storytelling advertising:1||television advertising carryover:1||television advertising effect:1||television commercials:1||temporal distance:1||terrestrial commercials. cable commercials:1||the Fourth industrial revolution:1||the belief bias:1||theoretical foundation:1||theory of advertising:1||trustworthiness:1||types of advertising:1||unaided reacall:1||value:1||virtual advertising:1||willingnessto pay:1||가격전략:1||가상광고:1||가치:1||가치관:1||감성 광고 전략:1||감성 소구:1||감성광고:1||개인주의와 집단주의:1||객관적 일치도:1||경마:1||계량 모델:1||계량화:1||계층과정분석(AHP):1||고객만족:1||공감:1||공익광고:1||관계마케팅:1||관련성:1||광고 모델:1||광고 배경음악:1||광고 성공사례:1||광고 이월 효과:1||광고 창의성:1||광고 콘텐츠:1||광고 타당성:1||광고 확산:1||광고 효과 측정에 대한 광고 학계와 광고 실무계의 관심 또한 최근 높아지고 있다. 광고 효과 측정은 광고의 효과를 ‘행동 효과’로 보느냐:1||광고교과과정:1||광고규제정책:1||광고내용분석:1||광고노출효과:1||광고대행사:1||광고댓글:1||광고매체:1||광고비:1||광고비예측:1||광고비평:1||광고산업 • 광고비 • 매체별 광고비 예측 • 계량 모형:1||광고산업 변화:1||광고소구 유형:1||광고소구유형:1||광고심의:1||광고와 설득:1||광고와 신문기사의 맥락효과:1||광고의 개념:1||광고의 문화적 표현:1||광고의 미래:1||광고의 범위:1||광고의 변화:1||광고의 소멸효과:1||광고의 이월효과:1||광고의 창의성:1||광고이론:1||광고인지도:1||광고접촉형태:1||광고정책:1||광고제작:1||광고진로교육:1||광고콘텐츠:1||광고크리에이티브:1||광고평가:1||광고표현방법:1||광고학 교과과정:1||광고학박사*본 연구에서는 광고비평의 정보원과 프레이밍에 따른 수용자의 광고태도의 차이를 규명하였다. 연구결과:1||광고학박사지 원 배 동명대 광고홍보학과 겸임교수:1||광고학연구:1||광고형식규제:1||광고회피:1||광고효과 예측모형:1||광고효과모델:1||광고효과측정:1||국가 간 방송광고 비교:1||국가 이미지:1||국가이미지:1||국제광고 연구동향:1||그린광고:1||금융:1||금융고객:1||금융광고:1||금융기관:1||기계학습(머신러닝):1||기업 이미지 광고:1||기업 채용변화:1||기업광고:1||기업효과:1||농어업 농어촌:1||농업 농촌:1||뉴미디어광고:1||대림 e편한세상:1||대림산업:1||대학이미지:1||대학평가:1||대화적 기능요인:1||동양문화:1||디지털 광고:1||디지털 수용자:1||디지털 스토리텔링 광고:1||디지털 인플루언서:1||라디오방송 브랜드:1||레저 스포츠:1||마케팅 커뮤니케이션의 문화적 비교:1||매체별 광고비:1||명확성:1||모바일광고:1||문화:1||박사과정 수료한 상 필 한양대 광고홍보학부 교수:1||방송 채널:1||방송광고 내용 분석:1||방송광고 표현전략:1||배너광고:1||복합문화공간 이벤트:1||부정적 이미지 개선 광고사례:1||불황:1||불황기 광고:1||불황기 광고방안:1||브랜드 감정:1||브랜드 슬로건:1||브랜드 신뢰:1||브랜드 아이덴티니:1||브랜드 충성도:1||브랜드 커뮤니티:1||브랜드 태도:1||브랜드자산:1||블록체인:1||비보조 상기율:1||비실시간 콘텐츠광고:1||사전지식:1||사전지식 및 신념:1||산학협동:1||상호지향성 모델:1||새마을금고:1||서비스 우수성:1||서양문화:1||설문조사:1||소셜 미디어 인플루언서:1||소셜 빅데이터:1||소셜 프레즌스:1||소셜네트워크분석:1||수용자들은 일반인이 긍정적으로 비평한 광고에 대하여 보다 긍정적인 태도를 가지며:1||수익:1||스마트미디어:1||스타 마케팅:1||스토리텔링:1||스토리텔링 광고:1||스폰서십:1||시간적 거리감:1||시기별 비교 분석:1||시장 점유율과 투자 수익률 등으로 광고 효과를 측정한다. 커뮤니케이션 효:1||시장점유율:1||식품광고:1||쌍방향광고:1||아니면 ‘커뮤니케이션 효과’로 보느냐에 따라 서로 다른 견해가 있다(한상필 1996). 행동 효과 측면에서는 매출액:1||양방향광고:1||양방향광고규제:1||어린이 대상 광고:1||연구동향:1||연상 네트워크 이론:1||온라인 광고:1||온라인 광고콘텐츠(contents):1||온라인 구전:1||온라인 커뮤니케이션:1||온라인광고:1||원산지효과:1||웹사이트:1||유머광고:1||유명인:1||유명인 모델:1||유명인브랜드 이미지 유사성:1||융합교육:1||의미연결망분석:1||의제설정:1||이미지 제시형 광고:1||이월 효과:1||이중위험:1||인게이지먼트:1||인도시장 광고:1||인터넷:1||인터넷광고:1||인터랙티브광고:1||인터랙티브광고규제:1||인터랙티브방송광고:1||인터렉티브 광고:1||일관성:1||자기 검색도:1||자기결정성:1||자기애 성향:1||자유무역협정과 광고:1||잠재효과:1||저출산:1||저출산·고령화 사회:1||전략:1||전략적:1||전환의도:1||정보 제시형 광고:1||정보원:1||정보원 신뢰도:1||정부와 공공기관 인쇄광고:1||정부정책:1||정책PR:1||정확도:1||제품 관여도:1||제품 유형별 방송광고 표현:1||제품추론:1||제휴:1||조직공중관계성:1||조직공중관계성구축:1||주관적 일치도:1||중간광고:1||중국 소비자:1||중립적으로 비평한 광고에 대해서는 태:1||중앙차로승강장:1||지불의사:1||지상파광고:1||진실성:1||진심:1||차별적 경쟁력:1||차별화:1||창의성 평가준거:1||체험마케팅:1||취업사이트:1||친환경 광고유형:1||카페베네:1||커뮤니케이션 디자인:1||코익 모형:1||코익모형54 영향력이 커짐에 따라:1||쾌락적 경험에 적응:1||크리에이티브:1||테크놀로지:1||텍스트마이닝:1||텔레비전 광고효과:1||텔레비전 시청 상황:1||텔레비젼 광고의 창의성:1||통합적 크리에이티브:1||트리플 미디어:1||팀티칭 교수법:1||판매율:1||프레이밍광고비평의 정보원과 프레이밍이 광고태도에미치는 효과김 병 희 서원대 광고홍보학과 부교수:1||프로 스포츠팀:1||프로그램 만족도:1||한․미 자유무역협정:1||한·미 FTA:1||한국관광브랜드:1||현지화:1||형식규제:1||홍보메시지:1||홍보효과:1||확장:1||활성화:1||2006:1||휴리스틱 시스템:1||2006년:1||2008:1||2008년:1||4th Industrial Revolution:1||4차산업혁명:1||AHP(Analytic Hierarchy Process):1||Adaption to hedonic experiences:1||Advertisement Contents:1||Advertisement diffusion:1||Advertiser’s Green Credibility:1||Advertising Agency.:1||Advertising Avoidance:1||Advertising Contents:1||Advertising Creative:1||Advertising During Recession Periods:1||Advertising Media:1||Advertising Regulation:1||Advertising Research Trend:1||Advertising Review:1||Advertising Value:1||Advertising agency:1||Advertising and Public Relations Department Curriculum:1||Advertising and culture:1||Advertising appeal:1||Advertising attitude:1||Advertising career education:1||Advertising concept:1||Advertising content:1||Advertising contents:1||Advertising copy:1||Advertising creativity:1||Advertising effect prediction model:1||Advertising in Korea:1||Advertising messages:1||Advertising model:1||Advertising othe web:1||Advertising ranges:1||Advertising strategies:1||Advertising strategy:1||Agenda Setting:1||Agriculture and rural village:1||Agriculturefisheries and its village:1||Alliance:1||Association network theory:1||Attitude toward brands:1||BRAND EXTENSIONS:1||Blockchain:1||Brand Equity:1||Brand Webtoon:1||Brand awareness:1||Brand community:1||Brand personality.:1||CATV광고:1||COLLECTIVISM:1||CONSUMER:1||Caffebene:1||Carryover effects:1||Celebrity:1||Celebrity endorser:1||Celebritybrand image similarity:1||Change of advertising industry:1||Change of company recruitment method:1||Character Fictionality:1||Commercial Interruptions:1||Communication Design:1||Competitive edge:1||Construction:1||Content analysis.:1||Content of Analysis of Advertising Research:1||Contents of government and public institutions print advertising:1||Convergence Education:1||Corporate advertising:1||Credibility:1||Crosscultural comparison of marketing communications:1||Cultural expression of advertising:1||Daelim Engineering &:1||Differentiation:1||Digital influencer:1||Digital storytelling AD:1||Double jeopardy:1||E Pyunhan Sesang:1||Eastern culture:1||Edvertising in Korea:1||Effects of Facebook Fan Page:1||Effects of Green Advertising:1||Emotional image:1||Endorser:1||Environmental ad Claim:1||Environmental ad claims:1||Experiential Marketing:1||Experiment:1||Foreign language in advertising:1||Functional image:1||Future in advertising:1||Government PR:1||Government Public Relations:1||Government policy:1||Green Marketing:1||Green advertising:1||Humor advertising:1||IMPACT:1||INDIVIDUALISM:1||India advertising:1||Individualism and collectivism:1||IndustryUniversity Cooperation:1||Innovativeness:1||Integrated Creative:1||Interactive Advertising:1||Interactive Behavior:1||Island Shelter:1||KRA 한국 마사회:1||KoreaUS Free Trade Agreement:1||Localization approach, Survey:1||Low fertility:1||Low fertility and Aging Society:1||Machine learning:1||Market share:1||Midprogram advertising:1||Mobile Video Advertising:1||Multiple Endorsements:1||OLYMPIC SPONSORSHIP:1||Online Brand Community:1||Online brand community:1||Online communications:1||Online Advertising:1||Online advertising:1||Online advertising contents:1||Outdoor Advertisement:1||PR:1||PR message:1||PRODUCT:1||PR산업:1||PR회사 전문성:1||PSYCHOLOGY:1||Perceived Intrusiveness:1||Persuasion and culture:1||Persuasive communication:1||Policies’ public relations:1||Price strategy:1||Professional Sport Team:1||Program satisfaction:1||Public relations effect:1||PublicService Advertising:1||Purchase Intention:1||Purchase Intentions:1||Recession:1||Research Trend:1||Research trend:1||Revenue:1||Revitalization:1||SCALE:1||SK 텔레콤 광고:1||SKT brand:1||SKT브랜드:1||SK텔레콤 알파라이징:1||Scale development:1||Self Presentation Needs:1||Selfdetermination:1||Selfmonitoring:1||Semantic network analysis:1||Sincerity:1||Smart media:1||Social Capital Needs:1||Social Media:1||Social Presence:1||Social big data:1||Social media:1||Social media influencer:1||

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