A Comparison Study of Multinational Chain Hotel Employees' Perceptions of Corporate Social Responsibility in China and Korea
- Authors
- Kim, ChungAh; Kim, Sang Hyuck; Lee, Keon Hee
- Issue Date
- Mar-2015
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- CSR; importance-performance analysis; multinational chain hotels
- Citation
- EMERGING MARKETS FINANCE AND TRADE, v.51, no.2, pp.364 - 376
- Journal Title
- EMERGING MARKETS FINANCE AND TRADE
- Volume
- 51
- Number
- 2
- Start Page
- 364
- End Page
- 376
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/10780
- DOI
- 10.1080/1540496X.2015.1021599
- ISSN
- 1540-496X
- Abstract
- The purpose of this study is to examine differences in the perceptions of corporate social responsibility (CSR) between multinational chain hotel employees in Korea and those in China. Data collection was conducted in June 2013, and 350 respondents from hotels in Korea and China were included in the study. Several statistical methods (factor analysis, importance performance analysis, and independent T-test) were employed. The empirical results show that Chinese hotel employees perceive CSR to be more important and well performed than do their counterparts in Korea. These results clearly point to the need for more seriously considering the cultural and social context of CSR, especially in emerging markets.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - 사회과학대학 > 관광경영학과 > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/10780)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.