Detailed Information
Cited 0 time in 
Cited 2 time in 
Cited 2 time in
Metadata Downloads
Multicultural advertising and ethnic minority consumers
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yoo, Jinnie Jinyoung | - |
| dc.contributor.author | Lee, Wei-Na | - |
| dc.date.available | 2020-02-28T11:41:11Z | - |
| dc.date.created | 2020-02-12 | - |
| dc.date.issued | 2015-06 | - |
| dc.identifier.issn | 0000-0000 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/11040 | - |
| dc.description.abstract | [No abstract available] | - |
| dc.language | 영어 | - |
| dc.language.iso | en | - |
| dc.publisher | Taylor and Francis Inc. | - |
| dc.relation.isPartOf | The Routledge Companion to Ethnic Marketing | - |
| dc.title | Multicultural advertising and ethnic minority consumers | - |
| dc.type | Article | - |
| dc.type.rims | ART | - |
| dc.description.journalClass | 1 | - |
| dc.identifier.doi | 10.4324/9780203080092 | - |
| dc.identifier.bibliographicCitation | The Routledge Companion to Ethnic Marketing, pp.275 - 294 | - |
| dc.description.isOpenAccess | N | - |
| dc.identifier.scopusid | 2-s2.0-84942614288 | - |
| dc.citation.endPage | 294 | - |
| dc.citation.startPage | 275 | - |
| dc.citation.title | The Routledge Companion to Ethnic Marketing | - |
| dc.contributor.affiliatedAuthor | Yoo, Jinnie Jinyoung | - |
| dc.type.docType | Book Chapter | - |
| dc.description.journalRegisteredClass | scopus | - |
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - 경영대학 > 경영학부(글로벌경영학) > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Yoo, Jin Young
- Business Administration (Divison of Business Administration)