Detailed Information
Cited 0 time in 
Cited 2 time in 
Cited 2 time in
Metadata Downloads
Multicultural advertising and ethnic minority consumers
- Authors
- Yoo, Jinnie Jinyoung; Lee, Wei-Na
- Issue Date
- Jun-2015
- Publisher
- Taylor and Francis Inc.
- Citation
- The Routledge Companion to Ethnic Marketing, pp.275 - 294
- Journal Title
- The Routledge Companion to Ethnic Marketing
- Start Page
- 275
- End Page
- 294
- ISSN
- 0000-0000
- Abstract
- [No abstract available]
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - 경영대학 > 경영학부(글로벌경영학) > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Yoo, Jin Young
- Business Administration (Divison of Business Administration)