태권도장의 합리적 운영을 위한 요인 탐색

Abstract

This study aims at analyzing the factors which the manager of Taekwondo gyms take into account for more effective management of their facilities and categorizing each factor by its characteristics, thereby pointing out the traits uncommon to other sports facilities industry. The research incorporates data collected from in-depth interviews with five Taekwondo Masters who manage their own gyms in which they instruct Taekwondo. A close examination in search for the reasonable management of Taekwondo facilities resulted in two most important factors, arising from both educational and management perspectives. Taekwondo Masters who stress the function and value of Taekwondo as a means of education should take into consideration the following four factors: the instruction philosophy, the Taekwondo program itself, the Master's capability, and contribution to local societies. Next, those who stress the business aspect of the sport and are committed to spreading Taekwondo as a popular phyiscal exercise should consider the management-related factors: location, internal facilities, non-Taekwondo programs, general amenities and services, diverse pricing, social networking, etc., as ways to develop various programs. The current industry where most trainees consist of children should not be underrated by the argument that it undermines the essence of the sport. Rather, the instructors of Taekwondo should be given more opportunity and resource to manage their own gyms, in a more constructive way to make Taekwondo accessible and part of the continued education for the general public.