외식 영양표시 제도에 대한 소비자의 사용동기, 장애요인과 확대 실시에 대한 인식Customer' perceptions of motivators, barriers, and expansion of menu labeling in restaurants
- Other Titles
- Customer' perceptions of motivators, barriers, and expansion of menu labeling in restaurants
- Authors
- 정유선; 함선옥; 양일선
- Issue Date
- 2015
- Publisher
- 한국식생활문화학회
- Keywords
- Menu labeling; nutritional information; restaurants; customers; motivators; barriers
- Citation
- 한국식생활문화학회지, v.30, no.2, pp.190 - 196
- Journal Title
- 한국식생활문화학회지
- Volume
- 30
- Number
- 2
- Start Page
- 190
- End Page
- 196
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/11617
- DOI
- 10.7318/KJFC/2015.30.2.190
- ISSN
- 1225-7060
- Abstract
- Restaurants implement menu labeling to provide nutritional information to customers in an attempt to help customers select healthy menu items. Considering the increase in food-away-from-home consumption, the purpose of this study was to identify motivators and barriers in restaurant customers regarding use of menu labeling. Data were collected from a survey on restaurant customers in Seoul, Korea. The findings of this study indicate that customers used menu labeling for health reasons. However, barriers to using menu labeling were identified as small font size, difficulty in locating nutritional information display, and difficulty in interpreting nutritional information. In addition, they also suggested expanding the scope of menu labeling for restaurants by including chain restaurants with less than 100 units. The findings of this study offer strategies for the government to improve menu labeling practices for customers.
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