The Effects of TSI(Transaction Specific Investment) on Dependence, Trust, Commitment and Re-Contract Intention
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 양정석 | - |
dc.contributor.author | 이상윤 | - |
dc.date.available | 2020-02-28T19:41:53Z | - |
dc.date.created | 2020-02-12 | - |
dc.date.issued | 2014-12 | - |
dc.identifier.issn | 1738-3110 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/13158 | - |
dc.description.abstract | Purpose - This paper aims to test the effects of Korean food service franchisors’ and franchisees’ TSI (Transaction Specific Investment) on dependence and trust toward the franchisor and re-contract intention. The study examines the effects of both franchisors’ and franchisees’ TSI on dependence and trust, as compared with Ganesan (1994). Research design, data, and methodology - Data were collected from 495 Korean food service franchisees and analyzed with structural equation modeling using path analysis through SPSS 18.0 and AMOS 18.0. Results - 1) The franchisor's TSI has positive effects on the franchisee’s dependence and trust toward the franchisor. 2) The franchisee's TSI has a positive effect on the franchisee’s dependence toward the franchisor. 3) The franchisee’s dependence and trust have positive effects on commitment. 4) The franchisee’s dependence, trust, and commitment have a positive effect on re-contract intention. Conclusions - The franchisor’s and franchisee's TSI affect the franchisee’s dependence and trust toward the franchisor. The franchisee’s dependence and trust influence commitment and re-contract intention. This has managerial implications for franchisors striving to raise franchisees’ re-contract intention. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | 한국유통과학회 | - |
dc.relation.isPartOf | 유통과학연구 | - |
dc.title | The Effects of TSI(Transaction Specific Investment) on Dependence, Trust, Commitment and Re-Contract Intention | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.description.journalClass | 2 | - |
dc.identifier.doi | 10.15722/jds.12.12.201412.19 | - |
dc.identifier.bibliographicCitation | 유통과학연구, v.12, no.12, pp.19 - 26 | - |
dc.identifier.kciid | ART001942969 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 26 | - |
dc.citation.startPage | 19 | - |
dc.citation.title | 유통과학연구 | - |
dc.citation.volume | 12 | - |
dc.citation.number | 12 | - |
dc.contributor.affiliatedAuthor | 이상윤 | - |
dc.subject.keywordAuthor | Dependence | - |
dc.subject.keywordAuthor | Trust | - |
dc.subject.keywordAuthor | TSI | - |
dc.subject.keywordAuthor | Re-Contract Intention | - |
dc.subject.keywordAuthor | Franchise. | - |
dc.description.journalRegisteredClass | kci | - |
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