The Effects of TSI(Transaction Specific Investment) on Dependence, Trust, Commitment and Re-Contract Intention
- Authors
- 양정석; 이상윤
- Issue Date
- Dec-2014
- Publisher
- 한국유통과학회
- Keywords
- Dependence; Trust; TSI; Re-Contract Intention; Franchise.
- Citation
- 유통과학연구, v.12, no.12, pp.19 - 26
- Journal Title
- 유통과학연구
- Volume
- 12
- Number
- 12
- Start Page
- 19
- End Page
- 26
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/13158
- DOI
- 10.15722/jds.12.12.201412.19
- ISSN
- 1738-3110
- Abstract
- Purpose - This paper aims to test the effects of Korean food service franchisors’ and franchisees’ TSI (Transaction Specific Investment) on dependence and trust toward the franchisor and re-contract intention. The study examines the effects of both franchisors’ and franchisees’ TSI on dependence and trust, as compared with Ganesan (1994).
Research design, data, and methodology - Data were collected from 495 Korean food service franchisees and analyzed with structural equation modeling using path analysis through SPSS 18.0 and AMOS 18.0.
Results - 1) The franchisor's TSI has positive effects on the franchisee’s dependence and trust toward the franchisor. 2) The franchisee's TSI has a positive effect on the franchisee’s dependence toward the franchisor. 3) The franchisee’s dependence and trust have positive effects on commitment. 4) The franchisee’s dependence, trust, and commitment have a positive effect on re-contract intention.
Conclusions - The franchisor’s and franchisee's TSI affect the franchisee’s dependence and trust toward the franchisor. The franchisee’s dependence and trust influence commitment and re-contract intention. This has managerial implications for franchisors striving to raise franchisees’ re-contract intention.
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