양성평등을 위한 여성스포츠의 방향

Abstract

There is gender equality that men and women become to same position in modern sport. To look at the women of the sport has come a big change in the social recognition, the surrounding environment according to it, at the time the condition is also gradually changing, conduct a survey of the location and the masses of the county Women's Sports, women of the future sports is more activated, in order to be able to develop and put the objective of research. Participants of this study, were selected by applying a purposeful sampling methood in a non-probability sampling method used in qualitative case study. 100 people study participants were collected data by using the method discussed in the subject. As a result, it was possible to get the four factors such as:. First, it is associatived particular players and events, or emerged certain players in particular brand and female athletes. Second, there is a typical image of sport as “internal elements” have “potential”, “success”, “mental strength”, in such as “trust”, it was recognized as a most positive image. Third, there is “external factor” as “women athletes looks androgynous appearance”, “look strong”, ‘look agly’, it was found that is recognized by androgynous, and a strong image. Last, there is external elements, which are recogized by ‘commercialization’, ‘company’, ‘image of advertisement’ to women athletes.