TV⋅연예인관여에 따른 뷰티관여와 헤어태도 및 인지연령의 차이The Difference in Beauty Involvement, Hair Attitude and Cognitive Age Based on Peopleʼs Interest in Celebrities
- Other Titles
- The Difference in Beauty Involvement, Hair Attitude and Cognitive Age Based on Peopleʼs Interest in Celebrities
- Authors
- 최지혜; 김미영
- Issue Date
- 2014
- Publisher
- 한국복식학회
- Keywords
- Beauty Involvement(뷰티관여); Cognitive Age(인지연령); Hair Attitude(헤어태도); TV·Entertainers' Involvement(TV·연예인관여)
- Citation
- 복식, v.64, no.7, pp.68 - 81
- Journal Title
- 복식
- Volume
- 64
- Number
- 7
- Start Page
- 68
- End Page
- 81
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/13377
- DOI
- 10.7233/jksc.2014.64.7.068
- ISSN
- 1229-6880
- Abstract
- This study was conducted to demonstrate the differences in people’s beauty involvement, hair attitude and cognitive in accordance with their interest in celebrities and television. Also, the difference between cognitive age and real age was studied. Research subjects were females aged 20s to 50s living in Seoul and the surrounding metropolitan areas. The SPSS 19.0 was used for data analysis. The results were as follows: First, the involvement in TV entertainers’ was categorized into "TV entertainer fashion fan group," "TV entertainer follower group," and "TV program interest group." Second, The involvement of beauty was divided into skin management and expression, body management, makeup and hair attitude. The factors for hair attitude come from the following four factors: "hair creator fan group", "hair homeostasis-oriented," "hair differentiation factor," and "hair personnel-oriented group." Third, the analysis for the differences in the involvement of beauty based on the people's interest in TV appearances of entertainers was that there was a significant difference in skin care and expression, body management, makeup and hair attitude. The interest groups for the entertainers' TV appearances showed the highest in all of the above categories. Fourth, The analysis for the cognitive age for the "TV entertainer interest group" showed little difference in cognitive age, age of sensibility, age of physical appearance, behavior age, and age of interest. Fifth, The result for the difference in the actual age and cognitive age for different age groups showed that there was a little difference in average cognitive age including the age of sensibility, age of physical appearance, behavior age, and age of interest.
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Collections - 예술대학 > 미술·디자인학부(패션디자인) > 1. Journal Articles
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