태권도 도장-공중관계성, 도장태도, 도장이미지 및 도장충성도의 구조적 관계

Abstract

The purpose of this study was to examine the relationship among Taekwondo hall-public relationship, Hall Attitude, Hall Image and Hall Loyalty in Taekwondo hall. For this research 300 adult male and female who were purchasing program of Teakwondo hall, is located in the Seoul, Gyeonggi-do, Chungcheongnam-do were selected through the convenience sampling method, and from the collected sample of 300, a total of 282 samples were used as the final valid sample without the 18 samples which were unsuitable for this research. To investigate the problem of the research following the purpose, PASW 18.0 and AMOS 18.0 was used with this data for frequency analysis, confirmatory factor analysis, reliability analysis and structural equation model. The results of the study are as follows. First, bonding and communication balance, both subordinate factors of hall-public relationships, had a significant effect on hall attitude. Second, hall attitude has significant effects on hall Image. Third, hall attitude has significant effects on hall loyalty. Forth, hall image has significant effects on hall loyalty.