브랜드커피전문점 이용에 있어 물리적 환경, 자아일치성, 긍정적 감정, 재방문의도의 구조적 관계The Relationships among Coffeehouse's Physical Environment, Self-Congruity, Positive Emotion, and Revisit Intentions
- Other Titles
- The Relationships among Coffeehouse's Physical Environment, Self-Congruity, Positive Emotion, and Revisit Intentions
- Authors
- 권나경; 최영진
- Issue Date
- 2014
- Publisher
- (사)한국조리학회
- Keywords
- 브랜드커피전문점; 물리적 환경; 자아일치성; 긍정적 감정; 재방문의도; 전략적 포지셔닝; Physical Environment; Self-Congruity; Positive Emotion; Revisit Intention; Coffeehouse
- Citation
- Culinary Science & Hospitality Research, v.20, no.5, pp.111 - 118
- Journal Title
- Culinary Science & Hospitality Research
- Volume
- 20
- Number
- 5
- Start Page
- 111
- End Page
- 118
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/13916
- ISSN
- 2466-0752
- Abstract
- This study sought to describe the relationships among physical environment, self-congruity, positive emotion, and revisit intentions in the coffeehouse setting. This study adopted second-order factor of physical environment in a structural equation model, imploying trend(fashion), cleanliness, reliability, spatial, convenience, and appropriacy as the second-order factors. The conceptual model in this study used responses from 338 college students who visited coffeehouse at least once in the past month. The proposed relationships were analyzed using SPSS 20.0 and AMOS 6.0. The results of data analysis indicated that the six second-order factors of physical environment significantly affected coffeehouse visitor's self-congruity and positive emotion, and self-congruity as well as positive emotion significantly influenced revisit intentions. Further discussion and theoretical/practical implications of the findings along with directions for future studies are provided. In essence, the findings highlight significant role of coffeehouse's physical environment toward self-congruity and positive emotion in the formation of customer's revisit intentions in the coffeehouse context.
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