부동산 포털사이트의 매물정보 품질개선에 관한 연구부동산업종사자를 대상으로

Abstract

In this study, investigate the cause and effect relationship of each variable between satisfaction between the user and the performance level that is aware of the expectations and the expectations of real estate portal site listing on the basis of Oliver expected mismatch paradigm (1981) to (expectation disconfirmation paradigm) placing the purpose of research that attempts to improve the quality of the listing by. In order to investigate the recognition of the user on the quality of the property information, to develop measurement question to be compatible for research purposes by referring to the research (2002), etc. Negash and (2002) McKinney, etc., the real estate property certified mediated officer subject to the civil service of the city-county my Gyeonggi Province in charge of the brokerage business, and subjected to empirical analysis using the SPSS V.18. Result expected to listing quality of lower to low intellectual level for the use of information technology and information technology of the real estate brokerage staff of research certified mediation officer was obtained. For this reason, it is what we need to scale information technology utilization education of real estate brokerage staff of certified mediation officer, real estate information provider must meet the expectations of users in the development of applying the latest information technology will. The usefulness timeliness of information quality improving its listing, perceived and reliability, it can be that it is necessary to strive for improvement. Since the awareness level with the expected changes followed, and conducted a survey on a regular basis, check frequently the real estate portal site satisfaction, real estate portal site users should do their power to improve the site.