중국 여대생의 한국에 대한 국가이미지 인지가 한국 패션브랜드 인지도와 구매의도에 미치는 영향The Effect of Korean National Image on Chinese Female College Student's Attitude towards Korean Fashion
- Other Titles
- The Effect of Korean National Image on Chinese Female College Student's Attitude towards Korean Fashion
- Authors
- 임현경; 이정우; 김미영
- Issue Date
- 2013
- Publisher
- 한국의류학회
- Keywords
- 중국 여대생; 한국의 국가이미지; 한국 패션이미지; 한국 패션 구매의도; 한국 패션브랜드 인지도; Chinese female college students; Korea national image; Korean fashion image; Korean fashion purchase intention; Korean fashion brand perception
- Citation
- 한국의류학회지, v.37, no.4, pp.439 - 451
- Journal Title
- 한국의류학회지
- Volume
- 37
- Number
- 4
- Start Page
- 439
- End Page
- 451
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/15427
- ISSN
- 1225-1151
- Abstract
- This study used Chinese female college students as subjects to classify the components of the Korean national image as well as understand the recognition difference of country image factors and Korean fashion images; in addition, it examined the differences of the effect of Korean national image factors on the Korean fashion attitudes of Chinese female college students. A SPSS 18.0 statistic program with factor analysis, Cronbach's α, paired t-test, multiple regression analysis, frequency analysis and χ2-test was used. The results are: First, it was shown that there are six factors: culture-society, economy, products, sports, politics, and technology. Second, the recognition difference on the six factors were significantly higher for products, politics, technology, economy, culture-society, and sports, respectively. Third, the difference of Korean fashion images showed that they recognize design uniqueness and diversity to choose styles preferentially. Fourth, the purchase intention was significant in the order of culture-society, products, politics, and sports, and recognition affects culture-society, sports, and products, respectively. Fifth, they prefer THE E-LAND GROUP, Beaucre Merchandising, and The Basic House the most and show a strong purchase intention. The analysis also showed that other various brands that are also recognized. These study results can provide Korean fashion companies with useful implications for marketing.
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Collections - 예술대학 > 미술·디자인학부(패션디자인) > 1. Journal Articles
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