골프의류의 구매요인과 구매만족 및 소비행동의 구조적 모형 검증

Abstract

This study was to provide fundamental data and information on golf wear industry by studying what effects of purchase factor on purchase satisfaction and consumption behavior in golf wear, Tthrough the way of improving and gaining a competitive management efficiency, consumer demand high quality services that clients have to increase general brand value and building a positive image in a diversified market environment. After question investigating the data which is collected used PASW Statistics 18.0 for Windows and AMOS 18.0 program, analysis was used in order to acquire demographic characteristics and golf wear consumer. The results were as follows. First. golf wear’s purchase factor showed (+) effects on purchase satisfaction. Second, golf wear’s purchase factor showed (+) effects on brand consumption behavior. Third, purchase satisfaction showed (+) effects on consumption behavior.