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골프의류의 구매요인과 구매만족 및 소비행동의 구조적 모형 검증The Verification of the Structural Model Concerning Purchase Factor and Purchase Satisfaction and Consumption Behavior of Golf Wear
- Other Titles
- The Verification of the Structural Model Concerning Purchase Factor and Purchase Satisfaction and Consumption Behavior of Golf Wear
- Authors
- 김상훈
- Issue Date
- 2013
- Publisher
- 한국스포츠학회
- Keywords
- golf wear; purchase factor; purchase satisfaction; consumption behavior
- Citation
- 한국스포츠학회, v.11, no.2, pp.45 - 57
- Journal Title
- 한국스포츠학회
- Volume
- 11
- Number
- 2
- Start Page
- 45
- End Page
- 57
- ISSN
- 1738-3250
- Abstract
- This study was to provide fundamental data and information on golf wear industry by studying what effects of purchase factor on purchase satisfaction and consumption behavior in golf wear, Tthrough the way of improving and gaining a competitive management efficiency, consumer demand high quality services that clients have to increase general brand value and building a positive image in a diversified market environment. After question investigating the data which is collected used PASW Statistics 18.0 for Windows and AMOS 18.0 program, analysis was used in order to acquire demographic characteristics and golf wear consumer. The results were as follows. First. golf wear’s purchase factor showed (+) effects on purchase satisfaction. Second, golf wear’s purchase factor showed (+) effects on brand consumption behavior. Third, purchase satisfaction showed (+) effects on consumption behavior.
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