전시참가업체의 성과만족도 및 서비스품질 중요도-만족도 연구 - 중국 상하이 가전전시회를 중심으로 -Exhibition Performance Satisfaction and Exhibition Service Quality Importance-Satisfaction Analysis of the Exhibitors at China Shanghai Electricity Exhibition
- Other Titles
- Exhibition Performance Satisfaction and Exhibition Service Quality Importance-Satisfaction Analysis of the Exhibitors at China Shanghai Electricity Exhibition
- Authors
- 김정아
- Issue Date
- 2013
- Publisher
- 관광경영학회
- Keywords
- Chinese Exhibition Industry; Booth Exhibitors; Service Quality; IAP; Exhibition Performance
- Citation
- 관광경영연구, v.17, no.1, pp.75 - 92
- Journal Title
- 관광경영연구
- Volume
- 17
- Number
- 1
- Start Page
- 75
- End Page
- 92
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/15597
- ISSN
- 2092-528X
- Abstract
- This paper aims to provide the basic knowledge and understandings of the Chinese Exhibition Industry in order to achieve a survival and pursue sustainable development within the hyper-competition exhibitions industry. The results of the study shows the Quadrant 2 where the importance level is high while the satisfaction level is low and thus needs attention for improvement is the toilet facilities. The study also found that exhibition performance satisfaction factor has significant impacts on the overall satisfaction of the exhibitors, specifically promoting the sales leads and collecting the market information had positive impacts while the promotion and the expansion of company’s influence had negative impacts. The implication of the findings is that Chinese Exhibition Industry has to see the way to improve exhibition serv.
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